Customer Feedback

Your customers’ opinions matter. Whether they get great service or have a bad experience, they have more power and reach than ever through the social web. To make sure customers hit the “Like” button, you’ve got to show them you’re listening and really care about what they think. Incorporating Customer Feedback into your employee recognition strategy gives your company a way to filter kudos, as well as complaints, so you can improve your service skills. You always want to leave customers with smiles on their faces. Customer Feedback gives you the feedback you need to recognize outstanding customer service (or make needed improvements) in a timely way.

Why your company needs Customer Feedback

It’s no secret. Engaged, satisfied and loyal employees deliver great customer service. Make it easier for your customers to talk and your employees to listen. Customer Feedback opens the lines of communication with a direct feedback channel from customers to your company and your people. Customers are going to share their opinions online and off. Give them a reason to tell you first. It’s easier – and cheaper – to keep a current customer than the gain a new one. As your people understand what customers like, they are more likely to do the things that encourage repeat customers.

Why your employees will love Customer Feedback

When your employees get great feedback and receive rewards for it, they begin to understand how even little things can have a big impact on customers. A little eye contact, a smile or a well-timed "thank you" may be all there is to it. Great employees are always hungry for feedback – especially about how they’ve contributed to your company’s success. Customer Feedback lets employees know how they’re perceived by customers and emphasizes the real connection between their work and the service experience. Good stuff gets recognized and rewarded; the not-so-good stuff can get fixed.