Jeff Cates serves as CEO and President of Achievers, an industry-leading employee voice and recognition solution that accelerates a culture of performance. After being named CEO in April 2019, Jeff quickly led Achievers to new product and global growth. Jeff’s passion for creating environments where employees can do the best work of their lives has helped Achievers receive multiple employer awards: Top 50 Best Workplaces™ in Canada, Best Workplaces™ for Women, and Best Workplaces™ for Inclusion.
He was formerly the CEO and President of Intuit Canada, leading the growth of Intuit’s TurboTax, QuickBooks and Mint brands since 2011. During his tenure, the company was named a top “Great Place to Work” in Canada year after year, and was also recognized as a top employer for women and millennials leading in diversity initiatives.
Jeff’s background includes innovative marketing, product leadership and entrepreneurship. Prior to Intuit, Jeff worked at Apple Canada leading their enterprise business, and Hewlett Packard as vice president of their consumer division. He earned an MBA from the Schulich School of Business at York University and a Bachelor of Commerce degree from McMaster University.
Testament to his passion for the start-up industry and advocacy efforts for entrepreneurialism, he currently holds a role on the board of Start-Up Canada. Jeff also sits on the board of CUSO, a not-for-profit organization focused on midwifery and economic development in third world countries.