Create a culture that means business™
In a recent survey of millennials, more than 30 percent said that they’d like their workplace to be “more fun” – and this element seems to be in short supply. Survey respondents noted that “fun and humor” were job aspects for which daily reality fell far short of their wishes. In order to entice and retain the most talented workers in today’s competitive job market, it’s important to come up with company perks that will add fun to your environment. Here are 10 amazing possibilities that could make your employer brand sparkle in the new year:
1. A Place in the Spotlight
Every company has a few would-be stars yearning to strut their stuff for colleagues. AOL has found that events like lip sync battles, happy hours, and ping pong or Foosball tournaments are great at keeping staff engaged. Andrea Marston, AOL’s senior director of talent acquisition, notes that “Offering these company perks helps keep AOLers happy and excited to come and have a productive work environment.” Bain goes farther afield with its “Bain World Cup” soccer tournament for employees once a year.
2. Vehicle Maintenance Service
Okay, we know that having your vehicle worked on doesn’t really qualify as fun. But the opportunity to painlessly take care of routine auto maintenance or bike repair on the clock leaves your team more time outside of work to do something more enjoyable. Adobe offers this service worldwide, while adding kayak storage at its Seattle campus. And, in order to make sure that transportation is never a problem for its employees, Adobe also offers shuttle service and a guaranteed ride home.
3. Company Yacht
This one only works if you’re located near the right body of water, but many organizations on the San Francisco Peninsula are realizing the potential benefits of proximity to the bay. One of these is iCracked, with its Redwood City headquarters right next to a communal dock. Employees who need a break can take the yacht out for a spin on the bay to clear their heads and breathe in the fresh salt air.
4. Flex Time for Surfing
It’s hard for staff members to feel down when the workplace reception desk posts daily surf reports – and then offers flexible hours so they can take advantage of those days with absolutely perfect waves. At Patagonia’s Ventura campus, HR director Shannon Ellis says, “Whether it’s playing volleyball or going down to the beach, we encourage people to take a moment of time to reconnect and enjoy summer.”
5. And Snowboarding…
Vermont snowboard maker Burton, located in Vermont’s Green Mountains, offers its workers flexible hours so they can catch the powder while it’s fresh. Free lessons and demo equipment lure newbies and veteran riders out onto the slopes, with free passes and discounted lift tickets thrown in. Meanwhile, office attire at Burton includes “jeans, flip-flops, mud boots” and anything that the workers feel like wearing.
6. In-house Cooking Lessons
For employees who want to actually enjoy a home-cooked meal (rather than dining at one of the company’s specialty cafes), Adobe hosts cooking classes by the company’s executive chef in the “Learning Kitchen”. These type of company perks may not fall under traditional forms of worker training, but it’s bound to keep team members on the company campus for longer hours.
7. Workspace in the Woods
Spanish architecture company Selgas Cano located its office in an actual forest (conveniently located in downtown Madrid). Workers sit at eye level with the leafy forest floor, under a curved glass wall and partial roof that let in abundant natural light. The structure is partially embedded into the ground as well, making it comfortable regardless of season or outdoor temperature.
8. Wrap-Around Lifestyle Benefits
Cutting-edge companies like Yahoo pull out all the stops when it comes to company perks. The team can get a haircut, massage or dental care; visit a farmer’s market; get their car washed; play volleyball; exercise in the fitness center; do yoga and enjoy free meals three times a day – all without leaving work. Yahoo Director of Communications Carolyn Clark states, ” [We want] our employees to feel excited about coming to work every day and making a difference.” With benefits like these, employees might never want to go home.
9. Concierge Service
For employees who are too busy with work tasks to take care of personal errands, Wisconsin household product brand SC Johnson employs a full-time concierge. This person may do anything from standing in line for concert tickets to taking an employee’s car in for an oil change – helping workers with that tricky work-life balance.
10. Employee Recognition
All the parties, boat rides and cooking lessons in the world can’t substitute for giving your employees frequent individual recognition. HR technology introduces creativity into your workplace and also provides a streamlined way to reward your team members for their unique contributions. Coworkers and managers can all participate together, while workers enjoy the fun of being rewarded for their efforts.
More than three-fourths of millennial workers state that “the culture and atmosphere of their workplace is just as important as pay and benefits.” In today’s tight job market, you’ll keep the edge over competitors if you provide unbeatable company perks and make your company into a place where people simply enjoy hanging out. To learn more about attracting and retaining employees, download our infographic on Six Stats That Speak to Employee Retention.