“In Michael LeBoeuf’s book, How To Win Customers and Keep Them for Life, he cites a survey designed to discover why customers quit doing business with a company. The survey revealed that 68% quit because of an attitude of indifference toward the customer by the owner, manager or some employee. When considering the life time value of a customer, studies indicate it costs roughly 300 to 700 times an hourly worker’s rate.” Source Workforce Trends
Ensure that you’re positively investing in the roots of your organization—your employees. Engage and motivate your employees through recognition, which results in better performance, ultimately leading to happier customers and better bottom line results.