Apple’s victory is “all about values”

You may have heard about the recent patent lawsuit and trial between Apple and Samsung. A few weeks ago, the jury found Samsung guilty on multiple counts and ordered the company to pay $1 billion in damages. Although the trial was a dispute about patent infringement, Apple claims the lawsuit and victory was not about patents or money but about values.

After the verdict, Apple CEO Tim Cook sent a memo to employees (you can read the memo here). As Cook states, “For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.” Cook also mentions he is proud of the work that employees do and that “values have won,” insinuating that their values of preserving originality and innovation prevailed in the verdict.

Regardless of your opinions on the trial and verdict, it brings the importance of values to the forefront. Apple highly values innovation and strives to protect it at all costs. This value commands how the company does business. It’s commonplace to think that companies are only concerned about the bottom line, but great companies understand they serve a higher purpose, and they operate under values to reach that goal.

For Achievers, our mission is to Change the Way the World Works, and our values are centered around this mission. Examples of our values include “Focus on Customer Happiness” and “Live Passionately.” Our values dictate our behavior and how we do business so we can reach this goal. Employees are publicly recognized and rewarded for living the values that will drive our success. This way we ensure that our values are clearly communicated and top-of-mind for employees at all times.

How do your company’s values affect how you do business?


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