Ask Amelia: Get the most from your personal brand on LinkedIn

personal_brandDear Amelia, how can I get the most out of my personal brand on LinkedIn?

New connections and potential employers are looking at your social profile, so you should take advantage of this opportunity. Here are four tips to help you get the most out of your personal brand on LinkedIn:

  1. Cover the basics.

Fill in as much information about your work experience as possible. It’s your online resume in a way, so pay attention to the details. The more information, the more opportunities come your way.

  1. Make connections.

Join groups that interest you both professionally and personally. Try to be as active in the networks you create as possible. Use your connections as a tool to collect information and build your brand. Ensure quality over quantity.

  1. Use your status.

Share updates, articles of interest, or something new you have been working on.

  1. Take advantage of LinkedIn’s tools and applications.

Use the resume builder tool to create your own resume by choosing templates to customize your content. Check out other great applications like SlideShare for presentations on the subjects you care about most. Follow industry thought-leaders for real-time updates on best practices and tips to help you succeed in your field.

Did you find any of these tips helpful? Feel free to share and leave a comment below.

We’re expanding our advice column to include all the Employee Success™ experts on our team. As a result, starting with the next issue of [engage] this column will transition to Ask Achievers.

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