Guest post by Jeff Waldman, Founder & Social HR Strategist of Stratify and SocialHRCamp
We’ve seen an unprecedented explosion in SaaS-based HR technology in the past 5+ years. Solutions that potentially solve virtually every conceivable problem within the broad spectrum of Human Resources—recruitment, on-boarding, performance management, employee engagement, recognition, talent management—the list goes on. The possibilities are infinite as to how successful these emerging technologies are at driving business value for organizations across the globe.
Yet, with all of this technology goodness comes a basic observation, or challenge, that may impact the ability of organizations to maximize value; people. None of this great technology will do us much good if we’re not ensuring employees remain at the forefront of the business.
What exactly does this mean?
Think about it for a second. Technology has streamlined business processes, opened up the floodgates to data accessibility, instantly connected people regardless of geography, and promoted user experience personalization—we’re connected anytime, anywhere, and using our devices of choice, from smartphones and tablets, to laptops, and even wearable devices.
The business case has been clearly made, and it’s an attractive one. The effects of these advancements are hugely positive, and advantageous to driving business value and outcomes. On the other hand, we’re also seeing a trend where technology adoption has somewhat replaced the face-to-face human interaction. Instead of walking over to a colleagues desk, we send an email. Don’t want to talk on the phone? Send a text. The impact? A de-humanization of the workplace—an over-reliance and dependence on technology to facilitate people interactions.
Technology can still be our friend
I’m not saying using technology isn’t a good thing, but I am saying that over-dependence at the expense of face-to-face contact could have significant negative repercussions. Nothing will ever replace the influence, impact, and strength of face-to-face interactions, and this is critically important to think about and consider within the realm of Human Resources and the workplace.
Without a doubt, technology is, and will continue to be at the center of the workplace and human resources strategy, driving business value, but it’s crucial that we don’t do so at the expense of our human connections. Organizations are made up of people who require an emotional connection to each other, the workplace, and the brand. As HR practitioners we need to be cognizant of this cause and effect relationship, and support our organizations to maximize their investments in technology, people and the workplace.
Jeff Waldman, Founder & Social HR Strategist of Stratify and SocialHRCamp is leading the way in a growing niche that brings together HR, employer branding, social media, marketing and business. With a diverse career since 2000, spanning all facets of HR Jeff founded SocialHRCamp in 2012; a growing global interactive learning platform that helps the HR Community adopt social media and emerging HR technology in the workplace. Jeff consults and advises HR and Recruitment software companies on content market strategy, business development and product development, and with corporate HR teams across multiple industries to strategically integrate social media and emerging HR technology into HR and Employer Branding strategy.
Jeff is an avid speaker, blogger and volunteer with diverse organizations such as the SHRM Annual Conference & Exposition, HR Technology Conference, HR Metrics Conference Canada, Illinois State SHRM Conference, Louisiana State SHRM Conference and many other events in Canada and the U.S.. Recently named one of the Top 100 Most Social Human Resources Experts on Twitter by the Huffington Post he also served as a judge for the 2013 Achievers Top 50 Most Engaged Workplaces Awards.