In this Achievers Tech Talk, Mark Organ talks about what it takes to create a new category and why this is important to becoming a market leader in your space. He shares five everlasting rules for building great cloud companies.
Mark is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M. In between, he was a go-to-market consultant for SaaS companies in North America and Asia. As a consultant, Mark helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways. Mark has an M.S. in Neuroscience from Northwestern University and a passion for understanding human psychology. Because of this, Mark is a dynamic speaker with a unique vision. He focuses only on business success and technological innovation, but also on why people think, act, and interact the way they do.