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strengthen engagement

Horizon Blue Cross Blue Shield of New Jersey: Strengthening Employee Engagement

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) is strengthening employee engagement. Are you?

In a recent Gallup survey, they found that only 1 out of 3 U.S. workers feel they received adequate recognition in the past seven days. Even worse, employees that aren’t recognized at a satisfactory level are twice as likely to leave their job compared to those that are. Why should you care? Because 70% of workers say they’d work harder if they felt their efforts were better appreciated and companies with the most engaged employees report revenue growth at a rate of 2.5X greater than their competitors with the lowest levels of engagement.

It’s clear that an effective employee engagement program that makes recognition timely and ubiquitous can help your company reach new heights. Let’s take a closer look at Horizon BCBSNJ for example.

With a commitment to serving with excellence and dedication, Horizon BCBSNJ has worked to deliver quality health insurance to the people and businesses of New Jersey for over 80 years.

“Our Promise” as defined by Horizon BCBSNJ

“Our Promise” as defined by Horizon BCBSNJ

This commitment to dedication and enrichment isn’t limited to external recipients. HBSBCNJ understands that their success as a business would not be not possible without an engaged and committed workforce. Because they place such an emphasis on the well-being of their employees, they have historically scored high on employee engagement surveys.

But in 2013, seeking to replace their manually facilitated employee recognition program with a streamlined, automated solution, Horizon BCBSNJ partnered with Achievers to offer their employees an unbeatable platform that would better leverage the modern workforce’s affinity for frequent, specific recognition to obtain key business objectives.

Horizon BCBSNJ debuted their employee engagement and recognition program, Step It Up, to more than 5,000 employees across four locations and saw almost universal adoption from the get-go. The program reached a 90 percent activation rate by year’s end, with that rate further ballooning to the 97 percent it sits at today. In addition to the extremely high activation rate, Horizon BCBSNJ saw other positive results, such as:

  • A 6 percent increase in overall employee engagement scores
  • A 14 percent improvement in engagement survey results related to employee recognition

Gallup states that recognition “might be one of the greatest missed opportunities for leaders and managers.” Horizon BCBSNJ is not missing out on this massive opportunity for management; their leadership team is among the most active users on Step It Up, solidifying the employee engagement and recognition program as a very important pillar of their employee strategy.

Furthermore, with trackable data flowing through the system, Horizon BCBSNJ’s HR team has a better understanding of concepts that used to be a guessing game, such as employee morale, and can swiftly pinpoint the cause of any decrease.

The results realized at Horizon BCBSNJ is proof that any workforce can benefit from an effective employee engagement and recognition program, even one that is already engaged. To learn more, access Horizon BCBSNJ’s Case Study.

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About the Author

Iain FerreiraIain Ferreira is the Content Marketing Manager at Achievers. He lives in San Francisco. You can view his Linkedin profile here.

 

 

 

 

Cox Automotive Spark Week

Lighting the Spark of Employee Engagement: Inside Cox Automotive’s Spark Week Celebration

Employees are a core determinant of company success, but with a staggering 68% rate of employee disengagement, it’s clear that effectively leveraging their full potential can be a precarious task. Factors that drive employee engagement vary across employees, but a crucial factor is how connected they feel to their company’s culture and values. In fact, 82% of employees believe culture is a competitive advantage, yet only 28% believe that they understand their culture well. Creating a great company culture is not an easy ‘drag and drop’ nor can it be quickly implemented to garner immediate results; it requires a thought-out strategy and the right tools to help execute. One crucial piece of the great culture puzzle is recognition, and one company that is demonstrating a powerful use case of leveraging recognition and to drive engagement is Cox Automotive.

Cox Automotive is an Atlanta, GA-based subsidiary of Cox Enterprises and the parent company of such well-known brands as Kelley Blue Book, Xtime, Autotrader and Manheim. Because it consists of geographically dispersed corporate and subsidiary units, Cox Automotive’s employee population is as diverse as they come. They’re a unique mix of offline and online, front line and back office. All this diversity can make it tricky for Cox Automotive to unify the entire company around a single culture.  Implementing Spark, Cox’s internal rewards and recognition platform powered by Achievers, was a significant step towards strengthening company culture and employee engagement – but the Spark Team wanted more. They wanted to do something unique to create buzz around Spark and drive members to actively participate in the program. After days of brainstorming, Spark Week was born.

Since its inception, Spark Week (its name inspired by the popular cable special Shark Week, but with considerably less blood and gore) has become a highly anticipated event every August for the Cox Automotive community. Designed to increase interest in their rewards and recognition program, Spark Week boasts a fun and unique roster of activities that drive awareness and participation.

Spark Week kicks off with a company-wide email highlighting the Spark Week calendar of activities. This sets the tone for the eventful week by communicating the upcoming activities with a fun, themed approach. Each day pairs a different element of the Spark program, such as group recognition or redemptions, with a creative component, such as a meme contest or digital treasure hunt. An uptick in recognition activity during Spark Week makes it a strategic time to launch new features in their employee engagement platform; for instance, the new feature Service Awards made its debut on the platform this year.

“Love Spark Week! So glad employees get the opportunity to recognize others who have been outstanding and be recognized for their hard work. It really makes you feel like you are a part of the team!” – Kristin Hoopes, Sr. Accounting Specialist, Cox Automotive

The huge success of Spark Week is evident from the extensive data gathered from Cox Automotive’s employee engagement platform, including:

  • A staggering 25,522 “Thank You” recognition cards sent across the platform.
  • A daily recognition average of 3,4563.2 times more than their usual daily recognition average.
  • A 114% increase in recognitions sent compared to the entire month of July.
  • A whopping 626 redemptions made.
  • A total of $1,725 worth of Spark points donated to St. Jude.

Spark Week’s success was also demonstrated by the high levels of participation of different business units who willingly submitted content throughout the week. One auction house created and shared a video where different employees reflected on their favorite redemption and encouraged other members to redeem their points. Another auction house decided to join in on the action by making an entertaining video – complete with their own shark mascot. Self-generated contributions indicate a strong sense of ownership and belief in the value of employee recognition programs. Spark Week is now an embodiment of the culture at Cox Automotive and one of the biggest internal events of the year.

The more successful an event, the more daunting it can seem for others to replicate. However, the most important element of Spark Week can be distilled down to a simple, accessible concept: make it about your employees. Reflect on what motivates them to deliver excellence and extra effort, and think about the elements in your program that could have the same motivating effect. Pair the aforementioned with fun and engaging external activities, like team breakfasts or photo contests that align with your company values to create your own version of Spark Week.

Focusing on what makes your employees happy is key to a successful business. Just remember: Every time you have a 1% increase in employee engagement, you gain an additional .0.6% growth in sales for your company. There is no better time than now to follow in the footsteps of Cox Automotive and start building your very own Spark Week-like initiative to increase employee recognition and engagement.

Check out Cox Automotive’s fun infographic highlighting Spark Week’s success!

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About the Author

Sarah ClaytonSarah Clayton is the Communications and Campaigns Specialist at Achievers, where she focuses on generating content to drive desired recognition behaviors and engagement on the platform.

 

 

 

Customer Service Insight

Why Insight is the Best Customer Service

Did you know 78% of consumers have abandoned a transaction or not made an intended purchase because of a poor service experience? Don’t let your business suffer due to weak customer service. With product and service information so easily accessible online, customer service can be can be a key differentiator for your business if delivered in a strategic way to add unbeatable value. Discussing what something is or how it works is the bare minimum of what a customer expects from a customer service interaction. If you want to really stand out from your competition as a premium provider, you need to provide the ‘why’ behind your product. You need to share how your offering will strengthen their business and help them solve a bigger problem. Below are two easy ways to accomplish just that:

Align with industry trends

Industry trends define the market and can help guide a business towards success. If you take the time to understand industry trends you will be able to position your product or service more effectively to your customer. Not only does this facilitate more relevant discussions, it creates a more personalized experience for the customer.

For example, if your customer is in the retail industry and your product is in the e-commerce space, consider taking some trending statistics that can motivate them to align with the current demands of the market (and ultimately your product’s offering). Share powerful stats, such as how current sales value of e-commerce retailers is $294 billion and in 2015, 200 million digital shoppers were expected to spend an average of $1,700/person. Having numbers and trends like this at your fingertips make customers feel heard and shows that your company knows their business and truly cares about their success.

Here at Achievers, one of our customers’ primary concerns is with employee engagement. The higher a business’s level of employee engagement is, the higher their workers’ productivity and retention level will be. Currently, only 31.5% of U.S. employees are engaged at work. This lack of employee engagement is a problematic trend that continues to bedevil all players in the HR space. And chances are, it’s only going to get worse before it gets better. According to the Deloitte 2016 Millennial Survey, only 24% of millennials are satisfied with learning and development opportunities at their current job. Considering the aforementioned offerings are key contributors to millennial job satisfaction and loyalty, it’s clear that employers have a problem.

Luckily, this problem can be addressed with an increased focus on employee engagement, and the key drivers that have been identified as contributing to increased engagement. So instead of focusing on this situation as a barrier, I see it as an opportunity to demonstrate Achievers’ capacity to address the issue. Discussing with prospects and clients how our platform can be used to support learning and development opportunities shows that our business gets it. Try the same and start aligning your product or service to industry trends as a straightforward way to use customer service to deliver value.

Leverage stories to get buy-in

Stories bring things to life: they make situations tangible and meaningful in a way that mere facts cannot. Getting buy-in for a product or service requires defining a distinct benefit to the consumer, and stories are an excellent way to convey this. But in order for a story to be effective in a business context, it needs to be relevant and concise. Being able to relate how existing customers have used your product or service helps a client or prospect envision how they can attain similar results. For example, Ericsson’s case study surrounding its employee recognition program highlights immediate success and ROI from Achievers’ platform. Sharing success stories can help reaffirm that your solution really works – especially if your story involves a client with similarities in business model, industry or end goals.

I recommend actively collecting and developing customer stories so they are easily accessible to share with relevant parties. From getting buy-in for a certain premium feature, to proving that your recommended approach is the right choice, an effective story can help seal the deal. It’s one thing to discuss how a sales tool can be easily implemented; it’s another to relate that a similar client who implemented the same tool saw a $17,100 increase in profits from a $2,100 investment.

Beyond this, start focusing on how to improve your overall customer service approach. Usually, it starts with your employees. According to frequent Forbes contributor Blake Morgan (and many others), happy employees equal happy customers. One of the best ways to ensure that you have happy, engaged employees is by implementing a robust recognition and rewards program. And it’s not just me who’s saying this, a report in the Harvard Business Review recently ranked Rewards & Recognition as the number one driver of employee engagement!

To learn more about how recognition and rewards can help improve engagement levels and boost employee happiness, download The Greatness Gap: The State of Employee Disengagement Report.

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About the Author

Sarah ClaytonSarah Clayton is the Communications and Campaigns Specialist at Achievers, where she focuses on generating content to drive desired recognition behaviors and engagement on the platform.

 

 

 

Ericsson culture of innovation

Ericsson: Uplifting Employee Engagement Scores With Achievers

Did you know companies in the top quartile of employee engagement see significantly better business results than bottom quartile organizations? According to Gallup, engagement leaders  see 21% higher productivity, 22% higher profitability and 41% higher quality of work. This is also supported by Aon Hewitt, which found that a 5% increase in employee engagement is linked to a 3% increase in revenue growth in the subsequent year.

One company that is doing what it takes to stay in the top quartile of employee engagement is the world-leading communications technology and services company, Ericsson. In order to maximize their business potential, the team at Ericsson understood the need to focus on employee engagement as a driver of business success. But finding a way to engage and unify such a large and diverse set of employees was no easy feat for Ericsson, considering the company employs over 15,000 people across 30+ regional offices in North America alone.

Ericsson had tried a number of recognition initiatives previously but was looking for an enterprise-class technology solution that was truly scalable and would serve to unite its employees around their culture of innovation The company’s leaders also wanted to find a platform with robust analytics and that would help them regularly track spend, leverage recognition data for business insights, and streamline the recognition process. After researching different employee rewards and recognition providers, Ericsson chose the Achievers Employee Success Platform as the best solution to engage its employees while aligning them with business goals.

Ericsson rolled out the Achievers platform — internally branded as “E-Star” — to its 15,000+ employees across 30+ locations in North America in 2014. With a 98% employee – manager activation rate, the E-Star program soon became the most widely-utilized “voluntary” enterprise platform the organization had ever implemented. Even better, a whopping 65% of the recognitions awarded were social, or non-monetary, helping Ericsson to stay on target with budget. With widespread adoption and usage, the company was soon seeing the payoff in the form of improved engagement scores across the board. Among the successes they saw:

  • A 3% increase in overall engagement scores, up from an already world-class score of 81%;
  • North America employee engagement scores that were 5% higher than Ericsson’s global scores and 14% higher than the industry average, and;
  • Employee engagement survey results pertaining to recognition given by managers rose 4%.

With increasing positive employee engagement survey scores and new business insights derived from Achievers analytics, Ericsson is rightfully confident about the strength and ongoing success of their employee engagement strategy.

To learn more about Ericsson’s success story, download the Ericsson Case Study.

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About the Author
Kellie WongKellie Wong is the Social Media and Blog Manager for Achievers. She manages Achievers’ social media presence and
The Engage Blog, including the editorial calendars for both. In addition to writing blog content for The Engage Blog, she also manages and maintains relationships with 20+ guest blog contributors and edits every piece of content that gets published. Connect with Kellie on LinkedIn.