Posts

hack your culture

The 4 C’s That Should Define Your HR Department

Since publishing my new book, Culture Hacker, a couple of months ago, I have had some great conversations and brainstorming sessions with Human Resource leaders and Executives across organizations about how to hack their culture and improve their overall employee experience. One outcome has been the development of my ‘Four C’s’ that I believe highlight the required direction of Human Resource leaders and their departments in the future. The 4 C’s refer to the HR leader and department being a Catalyst, Coach, Conductor, and Consultant within their organization. Let’s consider each in detail.

Catalyst

As a Catalyst, the HR team must be proactive and stop waiting for permission to facilitate a cultural change. I have spoken to many HR leaders who seem to be waiting for approval to begin their culture initiatives. First, culture is not an initiative- it is the collective mindset of your people. The question is not whether you have a culture, because you do. The real question is- what are you doing to positively influence the attitude of your staff to be great with customers, perform at a high level and contribute to your organization? The area of opportunity is to partner with your operations teams and work on how to improve the experience of their employees so that they are better at what they do and focused on staying where they are. Retaining employees is a key topic in today’s business world, as research from Gallup suggests that a staggering 47% of the workforce says now is a good time to find a quality job. Furthermore, 51% employees are actively looking for new jobs or watching for openings. The time is now to be the catalyst for a great employee experience.

As a catalyst, you must also be inspirational to those in the organization. Challenge the status quo and mundane by stimulating how employees in the organization think. This can be done by offering training classes, marketing ideas or quotes in screen savers or posters, circulating videos, putting out company challenges, and being a spark for thoughtful conversation when in meetings. You can stimulate the brain at any age and as long as the brain is being stimulated, people are thinking, evolving, and changing, which is necessary in today’s business environment.

Employees

Coach

As a Coach, the HR team must be out in the operations providing feedback to the managers on how they lead their teams. Author, John Le Carre, said, “the desk is a dangerous place from which to judge the world”, and I think HR spends way too much time at their desks. HR managers should spend time alongside managers guiding them on how to be better with their people. We believe 60% of all learning happens on the job, so HR cannot just limit their influence to only the classroom. 20% of all learning comes from getting effective feedback, yet it is rare for managers to get regular feedback on how they are leading. When was the last time your training team was in the operation giving feedback to managers on what they taught them in the classroom? Good trainers have operations and leadership experience and are not afraid of working alongside those they teach. They teach leadership development and have experience in managing teams. However, the reality is that many of the trainers teaching leadership classes today have little experience inspiring teams. This point leads to my next piece of advice for HR Leaders, be a conductor.

Conductor

As a Conductor, HR Executives must, like an orchestra conductor, oversee a group of experts rather than generalists. There are many aspects to being an effective HR department and I often see people moving around various roles in order to gain experience in everything that makes the department run. As a result, we often have very smart and capable generalists filling the positions, but the problem is that HR Executives need to be more focused on building a team of experts.

As an example, HR needs its own data specialists because for HR to be an effective partner in the modern business, they must be collecting and understanding data from a number of touchpoints. When it comes to training, stop promoting the capable administrator who always wanted to teach others. The great trainers, the ones that make you think and feel at the same time, have specific skills, personality traits, and experience that make them stand out. Also, developing content that resonates and stands out is not as easy as putting together a few bullet points on a slide. I truly believe the reason so many employees do not like training is because we do not have expert trainers designing and delivering content.

I also believe you need to have a manager coaching your team, or someone with management experience who can be a guide, resource, and support to your managers. HR needs to put all of its efforts into enabling and empowering their management teams rather than doing things for them, like facilitating tough conversations. I see HR departments putting too much emphasis on the staff and therefore largely ignore the most important group they should influence – their managers. Get experts on your team and elevate your office’s ability to deliver real results throughout the business.

Consultant

My final point is to be a consultant. As a consultant myself, I rely on data, introduce new ideas and best practices, develop plans, get the right people involved to execute that plan, and ensure the plan is executed. As indicated already, HR needs accurate data that will reinforce the importance of the employee experience in performance, customer satisfaction, retention, and even profitability. There are plenty of business cases, such as Lowe’s in my book, indicating that happy employees lead to better customer satisfaction, sales, and overall performance. Each HR business unit needs to have their own data.  As author Daniel Keys Moran says, “you can have data without information, but you cannot have information without data.” A focus on data will allow you to focus on facts- not feelings, which will introduce an ability to develop the right plan over the one you have used a dozen times before.

Next, ensure you are up to date with best practices and ideas that influence how employees are working today. There is so much HR technology available that has intentions to elevate the employee experience. If only the HR department would make it a focus…

Once data and ideas come together, develop a plan that includes objectives, measurements, due dates, assignments, and an understanding of the resources required. Too few HR teams have plans that are being shared across the organization, which is crazy because any HR plan should involve and affect every part of the organization. Once you have a plan, get the key people from across the organization on board and engaged with it. As the consultant, you will work through other managers and teams to make the positive changes you are looking to implement. And remember, you must hold everyone accountable to deliver as required. Managers work to fulfill their list of priorities and if they think the HR plan is not a priority, then it becomes an after thought. As a consultant, I require direct access to the organization’s President or owner so that I can be assured I can enforce the responsibilities assigned. It is important for you to have the same support and access.

This may seem like a lot, but then again what isn’t these days. In companies today, culture is no longer just an HR thing, it is a business thing. By being a catalyst, coach, conductor, and consultant within an organization, you elevate the credibility, relevancy, and influence of your team to truly help everyone else deliver a great business. Good luck.

Learn how to create an unbeatable culture and employee experience by downloading the eBook Recognition Culture: The MVP of Employee Experience.

ebook CTA Blog Button

 

 

About the Author
Shane GreenA world-renowned keynote speaker, author of Culture Hacker, and television personality, Shane Green is a business magnate who consults global Fortune 500 leaders on customer experience and organizational culture. Shane draws upon his foundation at The Ritz-Carlton Hotel Company and work in multiple industries to transform employee mindsets, habits, and skills to improve customer experiences and interactions. As the President & Founder of SGEi, Shane leads a team of professionals who inspire brands like the NBA, Westfield, Foot Locker, NetJets Inc., Cisco Systems, and BMW to reprogram their employee experiences to create loyal customers and raving fans. Visit www.ShaneGreen.com to learn more.

Follow Shane on Twitter: @_ShaneGreen
Connect with Shane on LinkedIn: Shane Green’s LinkedIn Profile

 

 

Improve Work Culture

Using HR Tech to Strengthen vs. Separate Your Company Culture

How many of us have ever been out to dinner and looked around to see that every person at the table is on a mobile device? Or observed a group of young people hanging out “together” while barely lifting their eyes from a screen? When we see technology being used this way (or are guilty of too much screen time ourselves) it can be easy to assume technology is pushing human beings apart.

And while internet addiction is a real thing (as one psychologist put it, we’re “carrying around a portable dopamine pump”) there is little evidence proving that technology as a whole is hurting our ability to communicate or empathize. In fact, when used correctly, it can improve these qualities.

In our personal lives, the proper use of technology can give us greater exposure to different perspectives and ways of expressing ourselves. In the workplace, HR tech can strengthen company culture by providing more avenues to engagement and socializing, while increasing productivity.

Here are five ways you can use HR technology to strengthen your company’s culture:

  1. Make Communication Comfortable (and Fun)

Many HR tech platforms include social feeds that allow employees to chat as a group, in smaller channels, or one-on-one. These channels are constantly adding fun features like emojis, reward badges, and GIFs that make using chat applications similar to how employees communicate with friends outside of work.

Far from making it less likely that employees engage with each other face-to-face, internal social channels enhance communication. They allow employees to connect, collaborate, and share a laugh, even during busy periods. They also create the freedom for employees who are introverted or not comfortable in a live, large group setting to be involved. And they create opportunities for employee recognition, particularly for remote teams.

  1. Create Transparency

Transparency is a bit of a buzzword in the modern workplace. It’s important to company culture because it implies trust, which is the basis of any strong relationship. But transparency can be hard to facilitate. First, leadership and managers across the organization must agree on what transparency means to your company. Next, a company must ensure that transparency is equitable. Is your CMO sharing profitability data with his team while your CTO is failing to share the same with hers?

HR tech can revolutionize the way you approach transparency. You can use social feeds to ensure the same messages are going company-wide, create universal trainings in your learning management system, and democratize access to your company leadership. You can also compile and share data on company culture itself, so employees can monitor progress.

  1. Prove the ROI of Culture Initiatives

When budgets are tight, it’s often employee-focused expenses such as team outings or performance awards that get the boot. These costs have long been considered as “nice-to-haves” that may bring out the smiles, but won’t bring in the revenue.

Using HR tech, you can disprove this line of thinking by tying real analytics to your company’s culture initiatives. After each culture effort, you can track real-time data to see how both performance and engagement have been affected. You can then use that data to discuss the ROI of these initiatives with your leadership. Happy employees impact the bottom line in a couple of ways. First, they are more productive. Second, they are less likely to leave (or even be absent) which means less money needs to be spent recruiting, hiring, and training replacements.

  1. Increase Benefit Engagement

HR teams spend vast quantities of time researching and implementing employee benefits that they believe will strengthen company culture. However, many employees aren’t taking advantage of those benefits from employer 401k matching to health and wellness to time off.

Often, lack of engagement with benefits is due to a lack of knowledge — the options, setup, or fine print are confusing; vacation days aren’t properly tracked; the right channels don’t exist to answer questions. HR tech can make benefits more approachable upfront and manageable in the long-term. You can use them to house benefits training opportunities, to make set-up simple, and to make it easy for employees to monitor their own usage. You can also automate reminders to both employees and managers, so that everyone knows, for example, when you need to push someone to take a vacation day.

  1. Revamp Employee Recognition

In our high-speed lives, it can be difficult to find time for “niceties” like employee recognition. And with only so much bandwidth available to focus on their teams, managers often turn their attention to employees who need extra support to succeed, assuming their top-performers are just fine on their own. While those people may be independent operators, it’s still vital that they’re acknowledged for their work. Recognition for a job well done is a huge component of employee satisfaction. In fact, 93% of employees hope to be recognized at least quarterly, if not more.

HR tech can automate both the reminders for and the process of recognizing employees. It can also track these efforts so you know if some employees are being accidently left out.

HR tech is no longer just about payroll and performance management, it’s about people. When you shift your thinking of HR tech as a help, rather than a hindrance, to communication and connectivity, you’ll see your company culture shift as well.

To learn more about the evolution of HR technology, check out Achievers’ blog post A Brief History and Future of HR Technology.

Learn More Red CTA Button

 

 

About the Author
Taylor Burke is a contributor for TechnologyAdvice.com. She’s passionate about great company cultures. When she’s not in front of her screen, you can find Taylor reading, cooking, running, or hanging with her dog—but rarely all four at once. Connect with her on LinkedIn.