Important HR Strategies

3 HR Strategies You May Have Overlooked

Create employee handbooks

Track employee hours

Draft contracts for new employees

Manage company benefits

Handle employee complaints

The list goes on and on. Across many industries, the role of HR has traditionally focused on endless paperwork and organizational policy development.

However, in today’s technologically-enhanced workforce, the traditional role of HR is swiftly shifting. Many organizations have undergone significant changes in light of new employment regulations and more diverse, younger employees who demand modern HR departments. Above all, experts agree that the role of the HR team is now genuinely impacted by the rapidly expanding availability of technology and digital tools.

So the role of today’s HR director, manager or executive must parallel the needs of their ever-changing organization. Successful companies also realize they must become more adaptive, resilient and customer-centered.

Taking a More Strategic Approach to HR Management

The evolution of technology allows HR professionals to take on more strategic roles in today’s HR landscape. Organizations must shift towards strategic human resource management or use the HR department to formulate HR strategies based on the company’s short- and long-term goals.

As a result, the decisions that departments make must reflect goals that the company has set. For example, if the organization plans to expand, HR’s recruitment strategy should focus on creating systems that will allow the company to recruit and hire top talent. Within this new type of environment, the HR team acts as a strategic business partner as well as a change mentor.

Here are three additional HR strategies your organization may be overlooking:

Create a Retention Strategy

Did you know that the costs of employee turnover can range from 30 percent to 150 percent of the employee’s salary? Retaining talented team members can distinguish truly successful companies from not so successful ones. Many employees leave their jobs when they are disengaged. So today’s HR professional must identify what could make people in their company disengaged and figure out ways to remedy these issues.

A strong work-life balance helps create a solid retention strategy. Organizations that promote a positive work-life balance report lower turnover and recruiting costs and increased productivity from satisfied, engaged employees.

Additional successful retention tactics might include giving employees additional time off, supporting working parents via on-site day care or job sharing, and offering flexible schedules to accommodate busy families or supporting continuing education. Employees who have time to spend on maintaining their home life look at work less like just another chore to finish.

Encourage a C-Level HR Support Strategy

If you read anything about organizational change, it typically begins with the need for executive buy-in and support. Changing HR’s role is no different. While many of today’s leaders and CEOs do understand the need for HR’s role stand on equal footing as any other business function, others tend to get stuck in a different mindset that is focused on keeping HR behind the scenes.

To shift management’s support of HR from providing transactional processing to offering valuable business insight, experts suggest first creating a business case for change. This method can compel HR to specify why their HR strategies need a more forward-thinking model, and clearly and effectively spell out the major advantages to the company.

Develop an HR Analytics Strategy

If you want to make your HR processes as efficient as possible, implement the right tech tools for your company, especially those tools that focus on analytics like business intelligence, employee feedback or employee recognition and engagement data. The power of analytics allows HR departments to use employee data to help management make more informed decisions about their team members and improve overall performance. Additionally, analytics can provide insight for effectively managing employees to reach company-wide goals more efficiently. With an analytics strategy firmly in place, executives can also better forecast a company’s future staffing needs.

One of the most critical advantages of incorporating an HR analytics strategy is having information ready and available for future leadership needs. Companies can develop everything from recruiting and development plans to succession tactics with data they’ve collected. Often an overlooked area, a succession plan can help minimize disruption by identifying vital roles in a company and employees who possess the skills to assume these positions immediately should someone leave.

HR teams can also track and measure data to continually improve organizational processes with an analytics strategy in place. For example, much of the HR technology available on the market today can help businesses make more informed decisions about what metrics are most critical to the company culture and overall business goals, as well as track them to drive employee engagement.

The Bottom Line

It is important to understand that implementing the latest HR strategies is an ongoing process. HR should plan to regularly review its approach and adjust various elements as the company changes.

Ultimately, to remain competitive, HR professionals today must clearly articulate their key role regarding the actual value they create for their organization. Equally important, senior executives must support and invest in HR as if it were its own business, surpassing the stereotype of HR professionals as simply support staff and unleashing their full potential as company-wide strategic partners.

How strong are your HR strategies? Do you have a retention strategy in place? Get started with Achievers’ infographic on 6 Stats That Speak to Employee Retention.

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About the Author
Lisa Dunn
Lisa C. Dunn a freelance writer, copywriter and ghostwriter who develops high-quality content for businesses and non-profit organizations. For over 20 years, she has worked with numerous PR and digital marketing agencies, and her work has been featured in well-known publications including Forbes, VentureBeat, Mashable, Huffington Post, Wired, B2C, USA Today, among many others.




Important Pillars of HR

5 Pillars of a Successful HR Strategy

How successful is your current HR strategy? The role of the HR department has evolved over the years, transitioning from the traditional “hire and fire” arm of the business to a strategic position. Today, HR departments are not only responsible for recruiting new talent and onboarding employees, but also establishing a positive workplace culture and environment.

Juggling the traditional tasks with those that come with being an HR professional in the modern workplace can be challenging. When trying to meet the needs of the business and its employees, important details can often be overlooked.

Below are five HR pillars every organization should be aware of when developing or refining their HR strategy.

  1. Legal Requirements 

When onboarding an employee, it’s important that you follow and fulfill all legal requirements to ensure that you protect the business and the employee. For instance, every full-time employee should fill out an IRS W-4 form and I-9 form. Another important legal requirement is workers compensation.

Regardless of the working conditions, workers compensation is required of all businesses:

“If you have any employees—even just one—you are responsible for including workers’ compensation insurance (in most states) in your business insurance policy. This type of coverage exists to protect you, your business, and your employees in case any of them get hurt or sick while working for you.” – Experts at USA Business Insurance.

You may also need directors and officers and general liability insurance to protect employees from potential issues with customers.

  1. Employee Engagement

Did you know that only 33 percent of employees in the United States are engaged in their jobs, according to Gallup’s “2017 State of the American Workplace” report? In fact, employee engagement as a whole increased only 3 percent from 2012 to 2016, according to the aforementioned report.

Employee engagement is critical to a company’s success. After all, an engaged employee is a productive one. To increase employee engagement, bring the following into your culture and HR processes:

  • Gamification: Incorporate gamification into employee activities, such as achievement-tracking and peer competition.
  • Incentives: Financial and non-financial incentives, such as rewards and recognition, give employees something to work toward. In addition, they reinforce attitudes and behaviors that will help the organization succeed.You can make the process of tracking these incentives, and the milestones that designate them, with an employee recognition and engagement platform such as Achievers.
  • Employee Surveys: Conduct surveys on a regular basis to let employees know that their voice is being heard and valued.
  1. Career Advancement Programs

An organization’s biggest and most precious investment is its employees. Yet, many organizations don’t invest enough in the development of their employees. A career advancement program helps sustain employee engagement, as employees are given the opportunity to progress both personally and professionally.

In addition, it helps nurture talent within the organization, reducing the time and costs associated with hiring outside employees.

A successful career advancement program should help employees set achievable goals and offer in-house training sessions. Toastmasters International, for example, is a communication and leadership development program that teaches employees to become more effective communicators.

  1. Corporate Image

Maintaining a strong, positive corporate image is important, helping you attract top talent to a growing team. The HR department plays a critical role in upholding an organization’s image:

“Specifically, you [HR professional] should think about how your branding is reflected in your recruitment efforts, workplace and involvement in social media,” – Tiffany Aller, ADP’s Spark blog.

Aller suggests asking yourself the following questions:

  • If your branding revolves around innovation, does your company culture reflect that?
  • Are your branding campaigns focused on technology—and does your staff have access to the newest and latest equipment?
  • How is your company reflected on social media, both formally through company channels and informally through individual employees?”
  1. Performance Management System

To make goal-setting successful, you need to have a tracking system in place. Without an advanced performance management system, it’s difficult for employees to gauge their progress and stay motivated in reaching their goals. Not to mention, keeping track manually can get messy and is less reliable.

If you haven’t yet, invest in a performance management system that makes it easy for employees and managers to track and measure progress throughout the year. If you have trouble getting buy-in from decision makers, ask for a free 30-day trial of the product you like most. When your trial is up, you can show higher-ups the benefits, rather than tell.

Be a Modern HR Professional

Today’s human resource departments are responsible for much more than just hiring and firing employees. They play a strategic role in the day-to-day operations of the business, especially when it comes to employee engagement, necessary insurance, corporate brand and much more. When developing or updating your HR strategy or department, don’t forget these five important pillars.

To learn more about how to improve your HR strategy, check out this webinar recording Using Recognition to Drive Engagement – A Best Practice Guide with Scotiabank.

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About the Author
Jessica ThiefelsJessica Thiefels has been writing for more than 10 years and is currently a professional blogger and freelance writer. She spent the last two years working tirelessly for a small startup, where she learned a lot about running business and being resourceful. She now owns her own business and has been featured on Forbes. She’s also written for StartupNation, Manta, Glassdoor and more. Follow her on Twitter @Jlsander07 or connect on LinkedIn.