In my last blog, I talked about how culture is no longer an HR thing, it is a business thing. This means that every owner, executive, and manager needs to make culture a priority and make decisions that support the desired culture. But this is not to say that HR doesn’t play a critical role in culture. HR owns many of the mechanisms that influence the employee experience, and is an important part of facilitating the company culture. So, what does HR need to do to ensure a healthy company culture? Here are my top suggestions:
Reinforce Your Message: Employees are barraged with mounds of information each day, causing them to lose focus on what’s important. HR is responsible for socializing employees to the company’s purpose and values so they understand how to act and interact within the organization. I recommend using a variety of mediums to achieve this—paintings or posters in the employee areas, screen savers, desk decorations, daily pre-shift cards–you get the picture. Younger employees, having grown up in the YouTube era, are more likely to respond to a short video so consider how to bring your purpose and values to life in a fun and entertaining way. When you put this information front and center, it becomes prominent in the minds of your employees. Capitalize on every opportunity to reinforce your company’s philosophy.
Support Managers in Delivering a Great Employee Experience: Whatever process you are currently using to recruit, select, train, communicate and manage performance, stop and consider how this can be made simpler and more efficient. Managers are often so bogged down running the operation that the thought of engaging in an extensive HR task makes them shudder. In turn, they usually end up avoiding the task or taking short cuts. These shortcuts often lead to long-term issues–bad hires, untrained employees, lack of communication, zero performance management. So instead of beating the current process into the managers, consider how this can be re-worked so you get to the desired result in a more efficient way. Use technology to streamline processes, reduce paperwork, and support collaboration with your managers.
Implement a Useful Performance Management Tool: Managing performance is undoubtedly important, but the traditional performance review is no longer effective. In fact, less than half of employees feel that performance reviews help their performance, and organizations feel the same. Clearly, something needs to change. Create a feedback process that is frequent, meaningful, and focused on the right things (i.e., company values). Provide a tool, whether digital or traditional, that forces managers to look at performance and have regular coaching conversations with their employees. Then, provide training and coaching to managers on how to have informal and formal coaching conversations. When done right, consistent feedback delivered the right way is a manager’s most important leadership tool.
Ensure New Employees Start Out Right: Despite the evidence that orientation is a critical part of a new employee’s experience, many companies still have a boring, lifeless orientation that focuses on rules and regulations and neglects to excite and inspire. HR owns orientation, which means you set the tone for the new employee’s experience. So, stop with the drudgery of endless policies and generic videos—employees can read the handbook later. Deliver an experience that your new employees will remember. Focus on making orientation interesting and engaging around the brand, culture, and customers. Give employees the information that is most important to their success with the company and in such a way that will get them excited about being a part of the company. Remember that your work is not done with orientation. Work with managers to ensure they have a well thought out onboarding plan following orientation. Nothing is worse than handing over an employee who is pumped up about the company, only for that employee to get thrown into the deep end with no training or guidance.
Develop Leaders at All Levels: Leadership development is a crucial focus for the HR team and that focus should begin a lot sooner than most companies are prepared to do. Employees want and need to be developed, yet companies still neglect to provide informative and inspiring training and development programs at all levels of the organization. This is especially true of supervisors, who are often thrown into their new role without much coaching or training on how to lead employees. Invest in a comprehensive training program that starts developing leaders well before they have their first title.
Get Connected With the Operation: I see too many HR departments that are completely disconnected from the departments they serve. Get connected with the operation by having regular conversations with managers about their challenges and needs. Immerse yourself into the operation so you can provide feedback to managers and help coach performance at all levels. HR should be a partner and a coach for the Operations team, rather than an inconvenience. HR must provide value through keeping departments well informed about important changes that affect their employees, as well as providing guidance for managers on how to lead their teams. HR must also learn to analyze and present data around the company culture and employee engagement in such a way that it can be easily understood and then worked on by the front-line leaders.
Culture is created in all areas of an organization, from line level employees to the C-suite, however HR plays a fundamental role in making employee experience exceptional. Implement the type of employee experience that drives results and emotionally connects your people to your brand and business.
Come see me at ACE 2018 to learn more about how you can reprogram your employee experience to improve customer service, retention, and performance.
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About the Author
A world-renowned keynote speaker, author of Culture Hacker, and television personality, Shane Green is a business magnate who consults global Fortune 500 leaders on customer experience and organizational culture. Shane draws upon his foundation at The Ritz-Carlton Hotel Company and work in multiple industries to transform employee mindsets, habits, and skills to improve customer experiences and interactions. As the President & Founder of SGEi, Shane leads a team of professionals who inspire brands like the NBA, Westfield, Foot Locker, NetJets, Cisco Systems, and BMW to reprogram their employee experiences to create loyal customers and raving fans. Visit www.ShaneGreen.com to learn more.
At SGEi, we help executive teams develop a cultural transformation strategy and plan. We enable and coach your management team to own the continuous development of your company and people. And we design and deliver the training and communications necessary to shift mindsets and habits to meet the objectives of the company. Please firstname.lastname@example.org to learn more about how we can assist you with your transformation needs.