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Using Recognition to Drive Engagement: Inside Scotiabank’s Pay It Forward Campaign

Are you currently using recognition to boost employee engagement across your organization? You should. Scotiabank, a leading financial services provider, is already ahead of the curve and finding innovative ways to spread employee recognition across 90,000 employees globally. Before diving straight into Scotiabank’s recognition success, let’s get to know the company a bit. Scotiabank was founded in 1832 in Halifax, Nova Scotia. With close to 90,000 employees around the world and over 23 million customers, Scotiabank is a leader in financial services in North America, Latin America, the Caribbean and Central America, and Asia-Pacific. They offer a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

In order to maintain and build their strong global reputation, Scotiabank had to make sure they focused on their employees to maximize productivity and business success. Where did Scotiabank start? The answer is with their Applause 2.0 informal recognition program, powered by Achievers.

A Round of Applause for Scotiabank

Scotiabank was running on a legacy platform from the early 2000’s before upgrading to its Applause 2.0 recognition program in March 2016. Applause 2.0 leverages advanced HR technology that enables ongoing employee recognition at all levels, linking to the company’s core values. Scotiabank’s employees across the world are able to participate in the program, including regular and contract employees. To simplify the employee experience, Applause 2.0 was integrated with other core systems, including Scotiabank’s internal social collaboration platform. With the ability to earn points through point-based recognitions, employees can work towards redeeming from a wide variety of reward items in the catalogue.

Let’s Pay It Forward With Recognition

In order to keep the momentum going with their employee recognition program, Scotiabank decided to build a 2-week campaign to create excitement in the workplace and keep the program fresh. The campaign, named Pay it Forward, encouraged employees to view each received recognition as an opportunity to pay it forward and recognize another peer. To further empower employees during the campaign, individual contributors, who typically only have access to social (non-monetary) recognition, were given access to points to award.

A domino effect shortly followed after the campaign launch and the results were extremely positive. So positive that Scotiabank has run the campaign two years in a row. In 2018, 86,243 total recognitions were sent during the same campaign period as the previous year, resulting in a 46% increase year-over-year for all recognition activity on the platform. Also, 20% of all employees sent more than one recognition during the campaign period, revealing that this campaign wasn’t all about the points for employees – it was about being intentional and conscious, and recognizing others based on performance. Scotiabank’s recognition program and Pay It Forward campaign truly aims to seek out employees that have gone above and beyond their normal duties. What other success did Scotiabank see with their Pay It Forward campaign in 2018? We’ll tell you.

Scotiabank saw the following positive results:

  • 47,586 Pay It Forward points-based recognitions were sent
  • 1,677 users activated their account during Pay It Forward, bringing Scotiabank up to 86% activation globally
  • 37% of employees sent at least one recognition during the campaign, an increase of 13% compared to 2017

It’s clear that Scotiabank’s Pay It Forward campaign was a huge success. But, what about Scotiabank’s KPIs? Did their KPIs see a positive impact as well from the campaign? The answer is absolutely. Employee participation from Pay It Forward ended up positively impacting KPIs in 2017, which was a great win for Scotiabank’s HR team.

2017 KPI results included the following:

  • People managers sent 3.0 recognitions on average in the campaign period, up from a 2.0 two months prior.
  • Recognition coverage jumped to 65%, resulting in a 10% increase month-over-month
  • 70% of employees globally logged into the platform, resulting in a 20% increase month-over-month

Scotiabank saw tangible and outstanding results from their targeted Pay It Forward campaign every year and it showcases the true value recognition has towards driving employee engagement. Let’s give a round of Applause to Scotiabank and their employee engagement success!

To learn more about Scotiabank’s recognition journey, check out this webinar recording on Using Recognition to Drive Engagement – A Best Practice Guide with Scotiabank.

Are you looking for another HR success story? Discover how Cox Automotive increased employee engagement across their organization by checking out this blog post on Lighting the Spark of Employee Engagement: Inside Cox Automotive’s Spark Week Celebration.

About the Author
Kellie WongKellie Wong is a Content Marketing Manager for Achievers. She manages The Engage Blog and produces a range of marketing content. In addition to being the final editor of all blog content for The Engage Blog, she also manages and maintains relationships with 45+ writing contributors. Connect with Kellie on LinkedIn.

 

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Important Pillars of HR

5 Pillars of a Successful HR Strategy

How successful is your current HR strategy? The role of the HR department has evolved over the years, transitioning from the traditional “hire and fire” arm of the business to a strategic position. Today, HR departments are not only responsible for recruiting new talent and onboarding employees, but also establishing a positive workplace culture and environment.

Juggling the traditional tasks with those that come with being an HR professional in the modern workplace can be challenging. When trying to meet the needs of the business and its employees, important details can often be overlooked.

Below are five HR pillars every organization should be aware of when developing or refining their HR strategy.

  1. Legal Requirements 

When onboarding an employee, it’s important that you follow and fulfill all legal requirements to ensure that you protect the business and the employee. For instance, every full-time employee should fill out an IRS W-4 form and I-9 form. Another important legal requirement is workers compensation.

Regardless of the working conditions, workers compensation is required of all businesses:

“If you have any employees—even just one—you are responsible for including workers’ compensation insurance (in most states) in your business insurance policy. This type of coverage exists to protect you, your business, and your employees in case any of them get hurt or sick while working for you.” – Experts at USA Business Insurance.

You may also need directors and officers and general liability insurance to protect employees from potential issues with customers.

  1. Employee Engagement

Did you know that only 33 percent of employees in the United States are engaged in their jobs, according to Gallup’s “2017 State of the American Workplace” report? In fact, employee engagement as a whole increased only 3 percent from 2012 to 2016, according to the aforementioned report.

Employee engagement is critical to a company’s success. After all, an engaged employee is a productive one. To increase employee engagement, bring the following into your culture and HR processes:

  • Gamification: Incorporate gamification into employee activities, such as achievement-tracking and peer competition.
  • Incentives: Financial and non-financial incentives, such as rewards and recognition, give employees something to work toward. In addition, they reinforce attitudes and behaviors that will help the organization succeed.You can make the process of tracking these incentives, and the milestones that designate them, with an employee recognition and engagement platform such as Achievers.
  • Employee Surveys: Conduct surveys on a regular basis to let employees know that their voice is being heard and valued.
  1. Career Advancement Programs

An organization’s biggest and most precious investment is its employees. Yet, many organizations don’t invest enough in the development of their employees. A career advancement program helps sustain employee engagement, as employees are given the opportunity to progress both personally and professionally.

In addition, it helps nurture talent within the organization, reducing the time and costs associated with hiring outside employees.

A successful career advancement program should help employees set achievable goals and offer in-house training sessions. Toastmasters International, for example, is a communication and leadership development program that teaches employees to become more effective communicators.

  1. Corporate Image

Maintaining a strong, positive corporate image is important, helping you attract top talent to a growing team. The HR department plays a critical role in upholding an organization’s image:

“Specifically, you [HR professional] should think about how your branding is reflected in your recruitment efforts, workplace and involvement in social media,” – Tiffany Aller, ADP’s Spark blog.

Aller suggests asking yourself the following questions:

  • If your branding revolves around innovation, does your company culture reflect that?
  • Are your branding campaigns focused on technology—and does your staff have access to the newest and latest equipment?
  • How is your company reflected on social media, both formally through company channels and informally through individual employees?”
  1. Performance Management System

To make goal-setting successful, you need to have a tracking system in place. Without an advanced performance management system, it’s difficult for employees to gauge their progress and stay motivated in reaching their goals. Not to mention, keeping track manually can get messy and is less reliable.

If you haven’t yet, invest in a performance management system that makes it easy for employees and managers to track and measure progress throughout the year. If you have trouble getting buy-in from decision makers, ask for a free 30-day trial of the product you like most. When your trial is up, you can show higher-ups the benefits, rather than tell.

Be a Modern HR Professional

Today’s human resource departments are responsible for much more than just hiring and firing employees. They play a strategic role in the day-to-day operations of the business, especially when it comes to employee engagement, necessary insurance, corporate brand and much more. When developing or updating your HR strategy or department, don’t forget these five important pillars.

To learn more about how to improve your HR strategy, check out this webinar recording Using Recognition to Drive Engagement – A Best Practice Guide with Scotiabank.

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About the Author
Jessica ThiefelsJessica Thiefels has been writing for more than 10 years and is currently a professional blogger and freelance writer. She spent the last two years working tirelessly for a small startup, where she learned a lot about running business and being resourceful. She now owns her own business and has been featured on Forbes. She’s also written for StartupNation, Manta, Glassdoor and more. Follow her on Twitter @Jlsander07 or connect on LinkedIn.

 

 

 

 

Achievers Knowledge Exchange Event

Key Highlights and Takeaways: Achievers Knowledge Exchange 2017, London

Are you struggling to increase employee engagement? You’re not alone. According to Gallup, only 15% of workers worldwide are engaged. Achievers, a leading employee recognition and engagement solution, aims to help companies effectively engage employees and increase their percentage scores. Achievers EMEA team was thrilled to have so many customers, prospects, and partners at their first-ever Achievers home-grown EMEA event in London. The objective for the inaugural Achievers Knowledge Exchange event was to facilitate the conversation surrounding employee engagement by bringing together HR industry experts and Achievers’ customers to share their success stories behind using employee recognition to drive engagement and business results.

Achievers, first and foremost, wants to take the opportunity to thank our wonderful customer and host, Shop Direct, who generously extended the use of their amazing new workspace in central London. The stunning environment really captures Shop Direct’s company values, ambition, purpose, and passion and provided the perfect backdrop for knowledge sharing, insight, and networking within the HR community.

The Achievers EMEA Team at Shop Direct’s Central London Office for the Achievers Knowledge Exchange Event.

The Achievers EMEA Team at Shop Direct’s Central London Office for the Achievers Knowledge Exchange Event

Greg Brown, SVP International of Blackhawk Network, kicked off Achievers Knowledge Exchange event with an inspiring welcome and eloquently communicated Achievers’ commitment to the EMEA market, Achievers’ wider global expansion, and its valued customers.

Brown was swiftly followed by Jasmine Gartner, renowned Employee Engagement Trainer, Speaker and Author of ‘A Little Book of Big Ideas’ – well worth the read if you fancy an alternative and practical look at employee engagement. Gartner led an interesting session on re-humanizing the workplace through employee engagement. Her presentation gave an insightful view of the unique, local, macro-economic factors impacting our workplaces both now and in the near future – Brexit being an exceptional example. She shared how we can’t accurately predict the likely impact but we do know that attracting, recruiting, retaining, and engaging talent will be increasingly important for economical success.

Gartner was then followed by Denise Willett, Senior Director of Achievers EMEA, who kept attendees on track by taking on the role of event chair for the remainder of the day, introducing the next speaker, Colin Watt, Shop Direct’s Director of Employee Relations, Engagement, and People Services. Colin’s theme was ‘It Takes a Village’ and he shared how Shop Direct has leveraged employee recognition to transform its business.

Following a short stop for lunch, Kerrie Maitland, Managing Director of Positive Dimensions, HR Consultant, and Life Coach shared her learnings around both gaining executive buy-in and top tips for a successful global implementation. Having led the procurement, design, and implementation of two employee recognition programs (both with Achievers) the audience were keen to hear Kerrie’s practical experience.

Next up were the perfect double act. Ramón Edilio Vargas, Director Global Employee Recognition at Scotiabank, and Vanessa Brangwyn, Achievers VP of Customer Success, took to the stage to share the Scotiabank success story on using recognition to drive engagement. Scotiabank is an organization that is leading the charge when it comes to global employee recognition and building compelling business results from successful employee programs.

Egan Cheung, Achievers VP of Product Development, rounded off the day and proudly shared more around the much-anticipated Achievers Listen release. Achievers Listen is a suite of tools that empowers employees to give continuous feedback on what’s working well and what needs to be improved. It provides managers with recommended actions based on their team’s unique values and culture. We know that every employee is different and to engage your entire workforce, we must avoid a “one size fits all” approach. Achievers Listen allows you to do just that.

Informal drinks and networking brought the successful day to a close and the Achievers EMEA team would like to thank every speaker, client, partner, and friend for their participation. A special shout-out to the Achievers team from North America for making the journey to be in London with everyone in person. This dynamic event was a valuable day for anyone interested in increasing employee engagement. Stay tuned for more information on Achievers’ next event and make sure to check out photos from Achievers Knowledge Exchange here.

To learn more about how Shop Direct increased employee recognition and engagement with Achievers, download the Shop Direct case study.

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About the Author
Ruth ChapmanRuth Chapman is Achievers’ Marketing Manager (EMEA) and is focused on growing awareness for the Achievers brand in the UK and wider EMEA marketplace. It is her mission to communicate the success that Achievers employee recognition and engagement platform is driving for its clients. Learn more about Achievers here.