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Innovation Workplace

How to Apply Innovation Principles to Your Engagement Strategy

Any people-centric company lives through its employee experience: engagement, culture and performance management brought together. In the employee recognition and rewards space, this translates in continuous engagement efforts, closely aligned to individual preferences. But the 2018 Deloitte Human Capital Trends report states that only 8% of organizations considered “their rewards program was very effective at creating a personalized, flexible solution.” Employees expect you to come up with creative, tailored ways to respond to their feedback points. And a culture of innovation can be the answer you’re looking for.

You don’t always need a massive shift to apply innovation principles to your engagement strategy. Sometimes, even the smallest incremental improvement can trigger innovation. Ask yourself, “What could we do to make employee engagement efforts easier to consume, more responsive or more efficient?”

Do you need help to resolve your engagement innovation equation? Here’s how to apply innovation principles to your engagement strategy in 5 questions.

Engagement Innovation Question Change

Innovation is not always about building a brand new product.

It could be a better deal to pivot your engagement strategy by changing slightly your direction of travel instead of starting from scratch. That’s what Smart & Final understood when they decided to overhaul their employee recognition strategy.

Smart & Final implemented its “Spotlight” program on the Achievers Employee Engagement and Recognition platform, to engage and align employees across the organization’s geographically dispersed locations by encouraging cross-functional recognition via mobile devices. The results speak for themselves: “Sales grew 1.1% on average, resulting in revenues significantly above the sales level of the prior month-long time period.”

Engagement Innovation Question specialize

According to the innovation strategist Bill O’Connor, “Innovation is the art of establishing something in the real world that is new or different and that has a significant impact.”

The challenge is to pass the “real world” test. Innovation works when it’s useful and adopted by the individuals they target. And to address their main pain point in a new way, perfectly aligned to expectations, is specialization.

A good example of specialization happened at AirBnB. AirBnB was amongst the first ones to change the Chief HR Officer function into a Chief Employee Experience Officer function. Doing so, they aligned closely to the values of their workforce, including Millennials. And they sent a strong message to their employees that the employee experience is the essence of their workplace.

For the record, AirBnB rank #1 in Glassdoor’s “Best Places to Work” 2016 list.

Engagement Innovation Question combine

If your recognition strategy is already in place, would a small incremental addition make it more personal, effective, or user-friendly?

This is exactly the success story behind the Achievers and Limeade partnership.

Millennials know well that the root cause of stress for 80% of employees is work. That’s why they elevated wellness initiatives at work to the trademark of organizations who care for their employees.

With this being said, in order to help companies and employees feel more connected, Achievers recognition platform and Limeade’s wellness solution joined together to create a seamless, simplified employee engagement experience.

Engagement Innovation Question standardize

Innovation and creativity might be in full swing, but your business might still need structure to operate within profitable margins.

Are you looking for a performance boost? Rationalization and standardization are other ways to apply innovation principles to your engagement strategy.

M Resort Spa Casino story is a good example of standardization. To support its hands-on approach to customer service, M Resort was looking for a recognition program that would be personal and meaningful to its employees, while consolidating the property’s 14 separate employee recognition program. M Resort partnered with Achievers implement the Employee Success Platform and “boosted recognition activity by 10x—far surpassing its 2x goal—and achieved 88% activation in the first six months.” M Resort was also able to effectively reduce time and labor costs associated with the organization’s previous recognition programs.

Engagement Innovation Question Try

The current disruptive market demands companies to align product and customer experiences and to continuously pivot and iterate on the go. Design thinking can help you to apply innovation principles to your engagement strategy and promote innovative thinking in the workplace.

This the exact spirit of a HR hackathon. Starting with a simple problem statement, hackathons are opportunities for employees to work collaboratively on the design of their own “perfect” employee experience.

Asian Bank DBS organized its first HR hackathon in August 2017 to create a more joyful experience for DBS employees, while at the same time being open to re-vamping HR processes.

The results, reported in this Forbes article, are impressive: “Within 12 hours, the DBS HR Hackathon generated over 200 HR solutions from 340 DBS HR practitioners across 9 countries.”

Innovation is not always about building a better product. There are many ways to apply innovation principles to your employee engagement strategy. From redesigning the onboarding experience to making rewards and recognition more personal, a creative makeover for your employee engagement efforts can be as simple as asking a new question.

Do you want to learn more about innovation? Attend Achievers’ Customer Experience (ACE) conference from October 23-24 in Toronto. ACE 2018 is a conference for innovators who are focused on improving the employee experience and driving engagement.

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Do you have any thoughts on this article? Share your comments below.

About the Author
Coralie Sawruk
Coralie Sawruk helps global organizations create efficient team dynamics. A people-person at heart, she believes the ultimate competitive advantage is created by the right talents working hand-in-hand, cheerfully.

Coralie shares her insights on confident leadership and leading happy teams on her website.

Get in touch on LinkedIn.

 

 

 

engage your workforce

Smart & Final: Effectively Engaging 10,000+ Employees

How do you effectively engage over 10,000 employees? This was the challenge presented to Smart & Final, a major chain of warehouse-style food and supply stores. Smart & Final has over 10,000 employees and approximately 211 stores in 5 states. Their previous employee recognition strategy consisted of a ubiquitously disliked service awards program that was perceived by employees as being impersonal and demotivating. This type of employee experience was unacceptable and something had to be done about it. The Smart & Final team took on the huge task of overhauling their employee recognition strategy and finding a new way to boost employee engagement across the entire organization.

With 66% of HR leaders currently updating their employee engagement and retention strategies, Smart & Final is not alone. Companies worldwide are finding immense value behind putting more time and resources into employee recognition and engagement programs. For starters, 60% of best-in-class organizations have stated employee recognition is extremely valuable in driving individual performance and 50% of HR leaders said that an increase in employee recognition would boost employee retention. If that isn’t enough, a 1% increase in employee engagement equates to an additional 0.6% growth in sales for companies.


Businesses share why employee recognition and engagement matters

It’s a no-brainer why so many companies, such as Ericsson, Rogers, and Availity are jumping on the employee recognition and engagement wagon. Smart & Final wanted to make sure their new HR strategy would hit employee recognition numbers out of the park. And that’s exactly what they did. After Smart & Final implemented its new Spotlight program with Achievers, they saw stronger employee alignment, activity rates, and revenue. The business impact was significant with amazing results, including:

  • Increased monthly recognition activity at 11 times the normal average
  • More than 43,000 recognition moments in one month alone
  • Sales grew 1.1% on average
  • 96.8% of employee recognitions were sent without points attached, making the cost virtually free

Joe Tischbern, Manager of Learning and Engagement at Smart & Final, has seen a shift in perspective from executives on employee recognition after kicking off Spotlight. In our customer testimonial video, he shared:

“Some of our executives were skeptics when we started this. They’re no longer skeptics because they see the impact that a recognition they give has on the hourly associate working in the store. Our CEO himself has said that he’s seen the difference. He’s seen the fact that when he has the opportunity to recognize people, he sees a change in their behavior.”

Not only did Smart & Final’s new employee engagement strategy convert recognition naysayers into believers; sales numbers, employee happiness, and customer satisfaction all improved. Tischbern further shared:

“Sales actually increased during the process because associates were excited. There was a better attitude. The customers were more excited because our associates were more excited.”

Smart & Final’s Spotlight program successfully increased employee engagement across its entire organization. With only 13% of employees engaged worldwide and disengaged employees costing organizations between $450-$550 billion annually, it’s important to address the current state of employee disengagement sooner than later. Avoid high turnover rates and unnecessary costs by re-evaluating your current employee engagement strategy today. Ask yourself the following questions:

  1. How are you currently engaging employees? Is it working?
  2. Are you successfully measuring employee engagement at your company?
  3. Would you consider your company culture positive or negative?
  4. How often do employees recognize colleagues at your workplace?
  5. Are your employees overall happy at work?

If you are unsure how to answer the questions above or unsatisfied with your response, it might be time to join the 66% of HR leaders who are updating their employee engagement and retention strategies. Follow in the steps of Smart & Final and start making a change to create an unbeatable impact on employee engagement.

To learn more about Smart & Final’s Spotlight program and HR success, download Smart & Final’s case study.

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If you’d like to learn more about another employee engagement success story, check out 4 Strategic Drivers of General Motors’ Adoption of Recognition Technology.

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About Kellie Wong
Kellie WongKellie Wong is the Senior Editorial and Social Media Manager for Achievers. She manages Achievers’ social media presence and The Engage Blog, including the editorial calendars for both. In addition to writing blog content for The Engage Blog, she also manages and maintains relationships with 35+ guest blog contributors. Connect with Kellie on LinkedIn.