Employee engagement is “the top human resource challenge organizations anticipate facing in the next three to five years,” according to a survey conducted by the Society for Human Resource Management. If you want to stay ahead of this challenge, you need to keep your employee engagement strategy fresh, relevant, and exciting for all of your employees. Here are a few employee engagement ideas we think you should implement in 2016:
One coffee company found that their employees were having trouble retaining detailed information about their products, so it introduced a game-like quiz designed for mobile devices. Top performers on these quizzes were rewarded with gift cards and other employee rewards, while managers gave special attention and mentoring to those who had more difficulty.
Open the door with office hours
Good managers are the “closest thing to a silver bullet” in building employee engagement, according to management consultant Oliver Mincey, and accessibility is key. Holding regular weekly "office hours" is one way for high-level executives to welcome informal conversation with employees from all levels of the company. Encourage all staff members to provide feedback, voice concerns, ask questions, and share new ideas during this time; employees will feel valued, and you're likely to acquire actionable suggestions.
Align individuals with company vision
The Federal Office of Personnel Management has released a 2016 plan for increasing employee alignment. One of their primary recommendations is that managers demonstrate to employees that their individual job responsibilities are specifically relevant to carrying out the organization's mission. This will place the employee's daily tasks in a highly meaningful context, leading to a natural outcome of greater engagement.
Encourage brand ambassadors
In today’s networked landscape, it makes sense to establish a presence in your employees’ social media communications. MarketingLand points out that skillful managers equip their employees with shareable company content. When a worker’s personal branding overlaps with organizational branding, the level of that worker’s engagement stays high.
A Gallup poll published in 2016 found that almost 70 percent of workers across the United States feel disengaged and dissatisfied with their jobs, and their flagging employee motivation ends up costing American businesses between 450 and 550 billion each year. Don’t let your business become part of these negative statistics; whether you use the employee engagement ideas listed here or come up with your own alternatives, it’s important to remember that your company’s health is only as strong as the engagement of your people.