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  1. These are all possibilities for sure! It’s not just black and white. I also think broken expectations are a factor, which ties in to most of the categories above. Don’t put claims for professional advancement, benefits, etc. in your job descriptions and then not be able to follow up once the new hires are assimilated into the company. Make sure your employer brand matches up internally and externally: http://recruit.ee/bl-employer-branding-simple-eb-bh

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