LoyaltyOne launched the “Pass It On” program in April 2013, with the goal of bringing together siloed departmental recognition programs, as well as leverage core values on a platform that resonated with the organization’s culture. Grassroots response was unprecedented launch statistics within the first two weeks showed user and program adoption levels at 93%, and over the program’s first year user engagement has been consistent at 97%.
LoyaltyOne Customer Success Story
