In times of constant and accelerated change, forward-thinking human resources leaders are no longer satisfied with just managing HR processes and monitoring employee effectiveness: They understand the power of creating compelling experiences in every facet of HR—from hiring and on-boarding to recognition and performance management—to engage employees and develop talent.
That’s why some chief human resource officers and chief talent officers are applying a range of product design tools—including design thinking, employee-journey mapping, HR hackathons and more—to uncover employee needs with the same rigor companies use to uncover customer needs. Their goal is to create a holistic and seamless employee experience mirroring a company's best customer experience.