50 mission statement examples to inspire your organization

Mission statement examples are everywhere — but meaningful ones? Those are rare.

You’ve seen the ones that sound good in theory but get forgotten in practice. The best mission statements don’t just sit on a wall or website. They show up in everyday decisions, guide culture, and give people a reason to care — and a reason to stay.

If you’re revisiting yours (or writing one for the first time), the right inspiration helps. We’ve rounded up 50 standout mission statement examples from organizations that are getting it right — plus practical tips for crafting one that actually means something to your people.

50 inspiring mission statement examples

Creating or updating your mission statement is a great opportunity to say who you are as a company and what you believe in. Take a look at these 50 standout examples for some inspiration:

1. Achievers: “We connect people to purpose through frequent, meaningful recognition and motivating rewards. We inspire action, align cultures and drive the behaviors that lead to organizational success.”
2. Patagonia: “We’re in business to save our home planet.”
3. Warby Parker: “To inspire and impact the world with vision, purpose, and style.”
4. JetBlue: “To inspire humanity – both in the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and to inspire others to do the same.”
5. LinkedIn: “Connect the world’s professionals to make them more productive and successful.”
6. TED: “Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.”
7. Disney: “To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
8. Microsoft: “To empower every person and every organization on the planet to achieve more.”
9. Clarks: “Our passion is to listen to our customers and deliver a product that allows the consumer to feel the pride, respect and trust of everyone at the Clarks Companies N.A.”
10. BBC: “To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.”
11. Intel: “Create world-changing technology that improves the life of every person on the planet.”
12. Starbucks: “With every cup, with every conversation, with every community — we nurture the limitless possibilities of human connection.”
13. American Red Cross: “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
14. MGM Resorts International: “Working together, we create partnerships and experiences that engage, entertain, and inspire.”
15. Toyota: “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”
16. IKEA: “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
17. Nike: “To bring inspiration and innovation to every athlete in the world.”
18. Coca-Cola: “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”
19. Apple: “To bring the best user experience to its customers through innovative hardware, software, and services.”
20. Google: “To organize the world’s information and make it universally accessible and useful.”
21. Airbnb: “To create a world where anyone can belong anywhere.”
22. Bumble: “To create a world where all relationships are healthy and equitable, through Kind Connections.”
23. REI: “We inspire, educate, and outfit for a lifetime of adventure and stewardship.”
24. McDonald’s: “To make delicious, feel-good moments easy for everyone.”
25. Honda: “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”
26. Magic Spoon: “To transform the cereal industry by building a new category of nutritious and flavourful cereal.”
27. Spotify: “To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
28. Pinterest: “To bring everyone the inspiration to create a life they love.”
29. Slack: “To make work life simpler, more pleasant, and more productive.”
30. Uber: “We ignite opportunity by setting the world in motion.”
31. General Electric (GE): “To build, move, power, and cure the world.”
32. Zoom: “To make video communications frictionless and secure.”
33. Salesforce: “To help businesses connect with their customers in a whole new way.”
34. Chipotle: “We believe that food has the power to change the world.”
35. Snapchat: “To empower people to express themselves, live in the moment, learn about the world, and have fun together.”
36. PayPal: “To democratize financial services, empowering people and businesses to join and thrive in the global economy.”
37. Home Depot: “To provide the highest level of service, the broadest selection of products, and the most competitive prices.”
38. L’Oréal: “To offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.”
39. PepsiCo: “To create more smiles with every sip and every bite.”
40. Johnson & Johnson: “To help people around the world live longer, healthier, and happier lives.”
41. Mastercard: “To connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart, and accessible.”
42. Kroger: “To be our customers’ favorite food store.”
43. Sony: “To be a company that inspires and fulfills your curiosity.”
44. The Coca-Cola Company: “To refresh the world in mind, body, and spirit.”
45. Square: “To empower businesses and individuals with simple, affordable, and accessible financial tools.”
46. Ben & Jerry’s: “We love making ice cream—but using our business to make the world a better place gives our work its meaning.”
47. Whole Foods Market: “Our purpose is to nourish people and the planet.”
48. Red Bull: “To give wings to people who want to make a difference in the world.”
49. Adobe: “To change the world through digital experiences.”
50. The North Face: “To provide the best possible gear for athletes and the modern-day explorer.”

How to create a mission statement that resonates

A strong mission statement doesn’t try to be everything to everyone. It should be simple, authentic, and built to connect — not just impress. Here’s how to make it land:

• Keep it clear and memorable: One sentence is ideal. Ditch the buzzwords and focus on what really matters.
• Make it meaningful for employees: Your mission should reflect what motivates your people, not just what sounds good to leadership.
• Invite cross-functional input: Loop in voices from HR, execs, and the frontlines. The more perspectives, the more grounded your message.
• Align it with your culture: Don’t stop at clever wording. Your mission should mirror how your organization actually operates and recognizes success.

How to bring your mission statement to life

A mission statement only works if it’s more than a statement. To make it matter, you need to turn those words into real, visible actions — the kind employees experience and contribute to every day.

That’s where the right tools come in. With a recognition platform like Achievers, your mission can move beyond the page and into the moments that shape culture.

Here’s how:

• Recognize behaviors that reflect your mission: Call out the people living your purpose; not just for hitting goals, but for how they show up. Recognition tied to values reinforces what matters most. Research from Achievers Workforce Institute tells us that 79% of employees who are meaningfully recognized at least monthly say they feel a strong sense of belonging at their organization. That’s a sign your mission is truly landing.
• Reward purpose-driven achievements: Use Achievers’ flexible rewards marketplace to celebrate meaningful contributions in ways that resonate across your workforce — from the frontline to the C-suite.
• Use feedback to check for alignment: Through real-time feedback and engagement tools, you can gauge how well your mission is landing — and where there’s room to close the gap.
• Spotlight mission-driven moments: Highlight stories and milestones that bring your purpose to life. From peer-to-peer recognition to social feeds, make values visible and celebrated.

Put your mission statement into practice

Writing a strong mission statement is a powerful first step — but it’s just that: a first step. To have real impact, your mission needs to show up across the moments that matter most to your people.

That means recognizing the behaviors that bring your purpose to life. Listening for feedback that signals alignment — or disconnect. And celebrating the everyday actions that reflect your values in motion.

With Achievers, you can embed your mission into the fabric of your culture. Recognize what matters, when it matters. Use employee voice tools to track alignment in real time. And turn purpose into practice — at scale.

Your mission is more than words. Let’s make sure it feels that way.

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