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PointClickCare is no stranger to innovation. Their technology aims to transform healthcare with cloud-based software that has a meaningful impact on people’s lives. And so, it was natural for the organization to seek a platform partner that could help to transform employee engagement at PointClickCare and nurture a corporate culture focused on both people and performance.
To reach and engage their more than 1,800 employees, PointClickCare partnered with Achievers to fulfill three main objectives:
- Establish a program that would be readily adopted and accessible to all
- Create a culture of recognition that extended beyond the program’s boundaries
- Engage leadership in recognition across the organization
Culture as their competitive advantage
PointClickCare’s founder and CEO believes that culture is the single competitive advantage for any organization. And to get culture right, you have to be deliberate about it.
The organization aptly named their employee engagement program iCare, recognizing and rewarding employees with both social and points-based recognition based on company values:
Day Brightener — Team Player — Solution Solver — You Rock
People — Passion — Performance
PointClickCare centered their program around facilitating peer-to-peer recognition in celebration of milestones such as birthdays and service anniversaries. To allow for customization, departments created their own modules to help reinforce behaviors specific to the respective team’s success.
Building on the buzz and activity around creating a culture of recognition, PointClickCare decided to launch a company-wide event, the iCare Awards, to celebrate the employees who gave and received the greatest number of recognitions over the past year. And they didn’t let the onset of the pandemic stop them from hosting their red carpet-style event. PointClickCare took their awards virtual, providing a critical touchpoint for their employees in the early days of the pandemic and creating an opportunity for real-time connection and shared experience between employees during a difficult time.
The impact: Throughout the week of the iCare Awards, PointClickCare employees sent an average of 1.2 recognitions each — a 1,209% increase from the week prior. And, the awards generated a 123% increase in social recognitions across the platform YoY. This initiative had a truly amazing — and immediate — impact.
It’s a go for additional online campaigns
Keen to harness the benefit of centralizing their other company-wide programs, PointClickCare migrated additional celebrations into iCare, including: wellness campaigns, milestone moments highlighting service anniversaries, and employee appreciation week.
The incorporation of these initiatives into their Achievers platform not only meant a consistent experience and central hub for all things employee engagement — it also allowed for reporting and insight into the impacts of their efforts. For instance, following employee appreciation week, monthly active users on the platform spiked by 62% over the previous month and has remained 24% higher than their baseline ever since.
With 99% of PointClickCare employees having activated their accounts and 100% activation among managers, the iCare has become an intrinsic element of their company culture. The program has even become a staple in their cafeteria, where a large screen displays their live newsfeed of recognitions sent and received.
Uptake of the program has led to measurable impacts on employee engagement. Following the implementation of their Achievers program, PointClickCare employee engagement scores registered at 89% — a score that beats the best-in-class benchmark of 86%. The organization has also evolved their engagement survey to include a focus on recognition with questions such as, “My direct manager provides me with recognition for good work.” To this question, employees responded with a 85% positive rating, putting the organization on par with the best-in-class top 10% global benchmark. These figures are merely the beginning of what is sure to be an outstanding employee engagement and recognition journey for PointClickCare and their people.
A bright future
Recognized as one of Canada’s Most Admired Cultures by Waterstone, PointClickCare continues to strive for excellence in championing employee engagement through frequent and meaningful recognition.
The organization has plans to replicate the success of their iCare Awards by integrating other corporate performance recognition awards into their program. Also in the works is the allowance for even more celebration through new quarterly awards.
To find out what other initiatives are on the horizon for PointClickCare, download and read their complete customer case study.