Jeff Cates serves as the CEO and President of Achievers. He was formerly the CEO and President of Intuit Canada, a software development company that produces premier brands such as TurboTax, QuickBooks and Mint. Jeff’s passion for creating environments where employees can do the best work of their lives has helped Intuit Canada become a top “Great Place to Work” in Canada. During his tenure, the company was also recognized as a top employer for women and millennials leading in diversity initiatives. Cates joined Intuit in 2011, with a background that includes innovative marketing, product leadership and entrepreneurship. Previously, Cates worked at Apple Canada leading their enterprise business, and Hewlett Packard as vice president of their consumer division. He earned an MBA from the Schulich School of Business at York University and a Bachelor of Commerce degree from McMaster University. Testament to his passion for the start-up industry and advocacy efforts for entrepreneurialism, he currently holds a role on the board of Start-Up Canada. Jeff also sits on the board of CUSO, a not-for-profit organization focused on midwifery and economic development in third world countries.