Companies have come a long way in terms of the investments they’re making to ensure they stay innovative, profitable, and protected. They’re also investing in ways to better communicate with their clients and with one another. However, perhaps one of the most largely overlooked, arguably most important, yet simplest areas still lacking in gaining the attention it needs is the most valuable asset every organization has: their people. Retaining talent is key when it comes to running a successful business, and in order to keep top talent from walking out the door and never coming back, we need to understand where they’re at in terms of their employment satisfaction. Currently, only 11% of employers are surveying their employees more than once year. This is a startling statistic considering that more than half of employees are unsatisfied enough that they will actively be looking for a new job this year. Keeping employees engaged is critical, yet keeping a pulse on how they’re doing can be overwhelming and confusing. Additionally, conducting long-form surveys regularly runs the risk of losing efficacy. One way to gain the same benefits of a traditional employee survey without inundating employees is through the use of pulse surveys conducted through human resources (HR) technology.
Pulse surveys are short surveys that ask questions related to your company’s engagement goals. Utilizing these surveys quickly assesses where your employees have concerns, and how those concerns can help your organization understand where there are opportunities to make changes. The key to success is to make sure they drive real engagement. Here are four ways to make pulse surveys do just that:
1. Include core engagement questions
In order to keep your surveys focused in the right place, be sure that your questions are written to reflect the core engagement areas you’re looking to improve or change. Gear your questions to show that your intention is to not only listen, but to act. Solicit feedback on whether or not they’ve noticed changes since the last survey and ask how they feel about those changes.
2. Don’t survey too often
Survey fatigue is a real thing, and if you conduct pulse surveys too often, regardless of their short length, people may eventually stop taking them if they don’t see results. In order to make pulse surveys truly help drive real engagement, only conduct them as often as you are prepared to make the changes necessary as a result of the survey. Because of this, the timing of how often to conduct surveys will be different for every organization. Some organizations will choose to survey as much as daily or once a week, while others will find monthly or quarterly surveys will suffice.
3. Communicate your why
It’s okay to be transparent when it comes to communicating with your organization the “why” behind pulse surveys. Explain that you care about their responses because you genuinely want to make changes that will enhance and improve their experience. Make sure employees understand your intent to act upon the results of the things that they share, the time frame you expect to begin implementing changes, and that their participation is important.
4. Share results from your pulse surveys
Regardless of survey results, even if they’re unfavorable, be sure that they are shared with everyone in the company. It’s important for employees to know that they’re being heard, that their opinions truly matter, and to feel a sense of connection with their colleagues. Sharing survey results is just one more way to communicate with employees and strong communication builds morale. An easy way to anonymize the data is to aggregate it and display key HR metrics in a public dashboard built with business intelligence (BI) software that automatically aggregates and displays survey results.
The advantages of pulse surveys are many, not the least of which being real-time insight and more engaged employees. The key is remembering that they should include questions that get at your core engagement goals, only to conduct them as often as you can act on their results, to be transparent about your reasons for asking your employees to participate in taking them, and to always share your results.
Utilizing pulse surveys begins to create a culture of continuous improvement. When employees see action being taken as a result of their feedback and suggestions, they’re more likely to trust you as an employer, and feel happier about being a part of your organization.
Are you ready to listen to your employees? Get started with Achievers Listen, the future of employee engagement. Achievers Listen allows employees to provide feedback to management on day-to-day issues via check-ins and pulse surveys, and lets front-line supervisors track trends through manager alerts. Also included with Achievers Listen is Allie, an intelligent, digital “coach” that interacts with employees in a familiar conversational way, while guiding employees with effective feedback and providing recommendations back to managers.
Discover how to effectively listen to your workforce by checking out this white paper, "Taking the Pulse of Employee Engagement."
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