How Super Retail Group leverages employee recognition to create a more engaged workforce
Table of contents
Topics Covered:
Employee engagement
Business challenge
Super Retail Group (SRG), a leader in retail with four well-known brands — Macpac, Supercheap Auto, Rebel, and BCF — identified ‘recognition’ as a potential stumbling block for higher levels of team member engagement. Only, 56% of more than 12,000 geographically dispersed team members felt they were getting appropriately recognized for their customer service.
Program launch
SRG launched ‘SOULmoments’, powered by Achievers, to engage and connect all team members across 630+ stores, 7 distribution centers and 4 support offices.
Business impact
Within three months, the program had 70% of team members activated and over 53,000 recognition moments received. After six months, Super Retail Group generated 100,000 recognition moments and experienced a three-point uplift in their engagement survey recognition question, without the use of reward.
Major milestones
500,000 recognition moments have been celebrated across the business since launching with Achievers. 50% of team members use the platform every month.
Voice of employee
SRG launched their first company Listen survey using Achievers to measure engagement across all employees on a bi-annual basis.
“SOULmoments and Achievers have amplified our culture and directly driven positive business results.”
Jane Kelly
Former CHRO, Super Retail Group
Stores with more recognition had a 21% higher average transaction value than stores with less recognition. (Source: SRG Annual Report)
Business size
Enterprise
Industry
Retail
Topic
Employee engagement
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