TEAM, Inc. turns holiday gifting into a global engagement driver

When TEAM, Inc., a global industrial services company with 5,400 employees, set out to modernise its holiday gifting programme, the goal wasn’t just to deliver gifts, it was to create a more consistent, equitable experience for employees across the globe, while reducing administrative complexity for HR.

By leveraging Achievers’ gifting feature, TEAM, Inc. transformed a historically fragmented process into a centralised, scalable initiative that boosted platform activation, increased employee choice, and significantly reduced manual effort.

What was once a decentralised, region-by-region effort became a unified, global strategy — one that delivered measurable engagement results.

The challenge: Inconsistent experiences at global scale

As a global organisation spanning 18 countries, TEAM, Inc. historically managed holiday gifting locally. Each region sourced vendors, selected gifts, and coordinated logistics independently.

While this approach allowed for flexibility, it created growing challenges:

• Inconsistent employee experiences across regions
• Limited visibility into global spend
• High administrative burden for local HR teams
• No way to measure engagement impact
• Minimal employee choice, often a single gift option

The opportunity was clear: create a programme that could scale globally without sacrificing relevance or employee experience.

The solution: Centralised, choice-driven gifting through Achievers

TEAM, Inc. reimagined its approach by centralising holiday gifting through Achievers — becoming the first organisation to run a company-wide gifting initiative on the platform.

Instead of a one-size-fits-all approach, they designed a global framework with local flexibility:

• A consistent per-employee budget applied across regions
• Country-specific reward catalogues
• Multiple gift options to encourage personalisation
• Local fulfilment to eliminate cross-border complexity

Because TEAM, Inc. was already using Achievers for service awards, extending into gifting was seamless.

The result was a unified experience that balanced global consistency with employee choice.

Fast implementation with minimal lift

Once the decision was made, the programme moved quickly. From planning to launch, the entire initiative was completed within just four weeks.

TEAM, Inc.’s internal effort focused primarily on programme design — messaging, structure, and budget, while Achievers handled execution, including:

• Building country-specific catalogues
• Managing redemption windows
• Sending automated communications
• Coordinating fulfilment and logistics

The primary programme owner spent less than 20 total hours getting the initiative up and running — a strong indicator of efficiency, even without a direct apples‑to‑apples comparison. Because holiday gifting had been managed independently across regions, head office had little visibility into the time, cost, or effort required at the local level.

What is clear is that centralising the programme eliminated layers of coordination and significantly reduced the administrative lift.

Driving activation through a single moment

Holiday gifting didn’t just deliver value, it drove platform adoption.

Because employees needed to access Achievers to redeem their gifts, the initiative naturally encouraged logins from previously inactive users.

A CEO-led announcement generated early excitement, while automated reminders sustained engagement throughout the campaign.

What started as a seasonal initiative became a powerful activation lever.

The results: Engagement, efficiency, and equity at scale

Platform adoption

• Activation increased from 52.3% to 79.7%
• 1,271 new users activated accounts
• 27.5% of the workforce newly engaged on the platform

Employee participation

• 77.3% of employees active in the platform redeemed a gift
• Employees responded positively to having choice, particularly compared to prior one-size-fits-all gifting approaches

Administrative efficiency

• Weeks of manual work eliminated across 18 countries
• Local HR teams freed from vendor sourcing and logistics
• For the first time, holiday gifting was consistent globally

From seasonal programme to strategic lever

Together, these outcomes repositioned holiday gifting from a transactional process to a strategic one.

By centralising gifting, TEAM, Inc. created a:

• Shared global experience
• Scalable model for future programmes
• New entry point into recognition and engagement

What had once been fragmented and difficult to manage became a repeatable, high-impact initiative.

Looking ahead

Following the success of the programme, TEAM, Inc. sees centralised gifting as a long-term strategy, not a one-time campaign.

By modernising holiday gifting, TEAM, Inc. didn’t just simplify operations. It created a global moment of connection — one that brought employees together, increased engagement, and reinforced the value of being seen, heard, and appreciated.