Achievers appoints Rachel Jenkins as new Head of EMEA Marketing to support accelerated growth in Europe

Employee recognition and engagement specialist adds experienced HR tech marketing professional to drive European expansion

July 28th 2020Achievers, the progressive choice for employee voice and recognition solutions that accelerates a culture of performance, today announced that it has appointed Rachel Jenkins (nee Dobney) as Head of EMEA Marketing to support the company’s accelerated global growth.

Jenkins previously spent close to 9 years at Workday where she held various senior marketing roles to help scale the business across Europe. During her time at Workday, Jenkins was responsible for establishing the marketing function from scratch, leading the UK team, and launching Workday Human Capital Management (HCM) into Europe. Jenkins also directed the launch of other strategic products, including Workday Payroll for the UK and Workday Financial Management into the European markets as well as turning on marketing for the mid enterprise segment.

Jenkins joins Achievers as the company scales rapidly across the globe. She will be responsible for building a team across Europe to strengthen Achievers’ global expansion and growth. Jenkins has extensive experience in working with fast growing companies and organisations, helping to build demand for new market entrants.

Jenkins’ appointment builds upon an already strong European presence established by Achievers over the past few years, with major account wins and successful implementations across a range of vertical sectors and European markets.

Jon Maddison, Managing Director EMEA at Achievers, said: “Rachel is a dynamic and strategic senior marketing professional with close to fifteen years of experience in the B2B enterprise tech industry and she brings a wealth of experience and expertise to Achievers. There is understandably a lot of demand for powerful employee engagement solutions right now and we’re happy to have Rachel on board to help support our growth across EMEA.”

Rachel Jenkins commented:

“I’m excited to join the pioneer in modern recognition platforms and am looking forward to extending the benefits our European customers are already experiencing to the wider EMEA region. With so much turmoil in the market, there is no better time for organisations to embrace technology to help them build resiliency in their culture, increase control on employee programme spend and fast track reigniting their businesses.”

Press Contact:

UK Media
Hoda Awad, Madano

About Blackhawk Network

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. Serving 28 countries, we reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Visit

About Achievers

Culture is the ultimate driver of organisational success. With Achievers’ employee voice and recognition solutions, bring your organisation’s values and strategy to life by activating employee participation and accelerating a culture of performance. Achievers’ solutions leverage the science behind behaviour change to deliver sustainable, data-driven business results anywhere in the world. Integrated insights fuel smarter solutions that deliver just-in-time nudges to the entire organization and an industry-best customer success and support team guides you on every step of the journey. Visit us at


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