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Go to homepage One Culture: The Business Impact of Organizational Alignment to Company Values

One Culture: The Business Impact of Organizational Alignment to Company Values

Profile image of author: Caitlin Nobes
by Caitlin Nobes

April 30, 2020

In times of crisis, such as today’s COVID-19 outbreak, Culture Continuity is an important aspect of business continuity. The core of Culture Continuity is culture alignment – the extent to which a company aligns decision-making, hiring, communication and other business processes to its company values.

In his book Good to Great, Jim Collins demonstrates that companies with strong, well-aligned cultures are six times more successful than their competitors. The business case is there but few organizations are successfully aligning their culture.

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