In times of crisis, such as today’s COVID-19 outbreak, Culture Continuity is an important aspect of business continuity. The core of Culture Continuity is culture alignment – the extent to which a company aligns decision-making, hiring, communication and other business processes to its company values.
In his book Good to Great, Jim Collins demonstrates that companies with strong, well-aligned cultures are six times more successful than their competitors. The business case is there but few organizations are successfully aligning their culture.
