Create a culture that means business™
This is not the 1960s, but it’s difficult to convince many female employees who function within outdated corporate Human Resources policies. The policies read like a military manifesto by describing rigid schedules and failing to mention recognition and reward systems or establishing promotion policies favoring men. The HR policies form the unforgiving backbone of an organizational culture that disengages the modern woman, even as the organization struggles to understand why it cannot meet gender diversity workforce goals, has difficulty with recruiting and hiring talented and skilled women and is challenged with low female employee retention rates.
Tale of two worlds
Gallup data found that 48 percent of female employees say they are actively looking for a different job or watching for new opportunities. Though 73.5 million women over the age of 16 are working, they’re often caught between two opposing worlds. In one, she’s viewed as capable of career success and managing work and family. In the other, she’s criticized for denying her children a full-time mother to pursue a career. For the majority of women, it’s children who have the most influence, so the ability to achieve work-life balance is a major determinant of happiness.
A matter of importance
As a business leader, you are challenged with finding ways to make the workplace engaging to female employees by developing an inclusive culture, implementing HR best practices and recognizing and addressing issues of importance. Following is a list of what female employees desire in the workplace to find happiness.
The workplace culture influences gender diversity because it impacts talent management practices, interactions with co-workers and managers and career opportunities. A positive culture encourages employees to assist each other and to treat each other with integrity. It emphasizes the meaningfulness of work. For female employees, all the characteristics of a positive workplace culture inspire what they want – respect, compassion and positive relationships.
Talented women need a voice in the workplace because they’re still overcoming biases holding them back from advancing. Traditionally, men worked their way up the corporate ladder to assume senior leadership positions. Historically, women were not hired for higher-paying jobs and are still not fully included in succession planning and career planning, keeping them out of the loop for promotions into leadership positions.
Mentoring experienced and newly hired women gives them organizational visibility and access to decision-makers. A Global Strategy Group study sponsored by The Rockefeller Foundation found that only 34 percent of the women surveyed believed their workplace put a high priority on having women in leadership positions. A lack of support from mentors for career advancement and lack of access to career-building personal connections keep women from advancing.
Recognition and rewards
Properly structured work benefits and perks are important to engaging all employees. Raising the profile of talented women in your organization through a strong recognition and reward system is a success strategy. Implementing a rewards and recognition program enables your co-workers and managers to recognize exceptional effort, innovative ideas, team contributions and leadership.
Family-friendly work-life balance policies
A Fairygodboss survey of women attending the World Economic Forum in Davos, Switzerland found a correlation between the number of weeks of maternity leave allowed and job satisfaction. Employer policies supporting work-life balance are important to women. Your policies can embrace supportive maternity leave and a flexible hours work schedule or a home-office work schedule, for example.
Since children have the most influence on whether women work, the ability to balance work and family responsibilities is extremely important. When a child has a doctor’s appointment or is on school break, savvy employers allow women scheduling flexibility. Flexible work schedules take many forms, from a set number of hours worked from home to the full ability to determine when and where hours are worked.
Addressing unconscious bias in the workplace
Unconscious bias, embedded in workplace cultural norms, expresses itself in many ways. It limits women’s access to important projects, thus harming their advancement opportunities. It’s expressed during recruitment or performance reviews when men are consistently rated higher than women. It’s found when men are primarily chosen for prime training and development opportunities or promotions. Women want unconscious bias addressed in all its subtlety.
Equal opportunities and equal pay
Statistics say the pay gap persists, with women earning approximately 77 percent of what men earn (figures vary depending on the source). There are a lot of reasons for the gap. In a study reported in the Journal of Applied Psychology, men who act altruistically, such as staying late to work with colleagues, were viewed more favorably than women who did the same thing. Women desire fair treatment, equal opportunities and equal pay.
Opportunities for meaningful work
In an ICEDR study, millennial women cited a lack of interesting and meaningful work as the third main reason for leaving organizations. Female employees want the work they do to make an important difference in some way, such as contributing to the improvement of people’s lives.
Paying attention to happiness
Paying attention to employee happiness reaps big rewards for organizations. Multiple studies have proven that a gender-balanced workplace enhances employee engagement, increases productivity and profits and improves organizational and brand reputation. Achieving gender balance requires a mix of policies and programs that engage, motivate, recognize and reward, as well as offer equitable pay and career opportunities to women.
Engage your employees
Employee engagement is mentioned first because an engaged workforce is inclusive, motivated, productive, recognized and rewarded. Giving employees the recognition they deserve is key to employee engagement. For more information on how to engage your employees, watch this webinar recording on Using Recognition to Drive Engagement.
To learn more about what makes employees happy by checking out this infographic highlighting results from Achievers’ “New Year, New Job?” survey.