Having a positive company culture is an essential part of fostering engagement among employees, and it also directly influences a company’s “productivity, creativity, value and growth rates,” according to Columbia Business School professor Shiva Rajgopal. It’s crucial to create a workplace culture people love. Although the essential value of company culture is undisputed, the question remains of who should initiate it: Should it come from top executives and trickle down? Should it be determined by HR professionals who roll out “culture” activities? Or should it be a grassroots effort by employees who live the culture every day?
Leadership gets the ball rolling
“Someone in a leadership position in your organization needs to make the initial decision that cultural change is a priority,” according to culture change consultant Micah Solomon. He points out that, while employee input may identify problem areas, management has the power to implement necessary structural changes throughout the organization. These changes are going to affect every department, and may include new HR hiring priorities and procedures, new evaluation metrics for managers, and new standards for line workers.
All employees bring company culture to life
It’s not enough to simply dictate cultural change from the top down, however. As Solomon puts it, “If employees are only doing things right because you spelled out every little thing, even if you do so very, very elegantly, you haven’t created a culture, and you haven’t created an approach that is sustainable.” To transform company culture from mere words into a living force that permeates the whole organization, you will need to ensure that everyone’s needs are being met. “Culture-driven companies explicitly put their people first,” states Forbes culture consultant Josh Bersin.
Everyone benefits from a positive culture
A high-quality corporate culture has direct impact on a company’s value, with some industry analysts now studying Glassdoor ratings as part of their valuation process. Furthermore, the “culture winners” are drawing top talent, as is evident in the overlap between Fortune’s Best Companies to Work For and LinkedIn’s list of The World’s Most In-Demand Employers.